Sonic Automotive (STU:SA8A) Selling and Marketing Expense

: €86 Mil (TTM As of Dec. 2023)

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Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Sonic Automotive's Selling and Marketing Expense for the three months ended in Dec. 2023 was €19 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was €86 Mil.

Sonic Automotive Selling and Marketing Expense Historical Data

The historical data trend for Sonic Automotive's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Sonic Automotive Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

54.75

34.69

54.52

90.06

84.55

Sonic Automotive Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Selling and Marketing Expense																21.33	24.38	21.04	21.08	19.07

Sonic Automotive Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the quarterly data reported by the company within the most recent 12 months, which was €86 Mil.

Sonic Automotive Selling and Marketing Expense Related Terms

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Sonic Automotive (STU:SA8A) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Vehicles & Parts » Sonic Automotive Inc (STU:SA8A) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

SAH:USA SA8A:Germany

Address

4401 Colwick Road, Charlotte, NC, USA, 28211

Website

https://www.sonicautomotive.com

Sonic Automotive is one of the largest auto dealership groups in the United States. The company has 108 franchised stores in 18 states, primarily in metropolitan areas in California, Texas, and the Southeast, plus 18 EchoPark and 7 Northwest Motorsports used-vehicle stores, and 16 collision centers. The company derives revenue from new and used vehicles plus parts and collision repair, finance, insurance, and wholesale auctions. Luxury and import dealerships make up about 83% of franchise new-vehicle revenue, while Honda, BMW, Mercedes, and Toyota constitute about 56% of new-vehicle revenue. BMW is the largest brand at about 26%. 2022's revenue was $14 billion, with EchoPark's portion totaling $2.5 billion. Sonic bought RFJ Auto in December 2021, which added $3.2 billion in sales.

Sonic Automotive (STU:SA8A) Headlines

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