Moving averages are one of the core indicators in technical analysis. A Simple Moving Average (SMA) is simply the arithmetic average of stock price over a period. It is calculated by adding a selected range of prices, usually closing prices, and then dividing that figure by the number of time periods in that range.
The 50-Day SMA calculates the average price over 50 days. And the 20-Day SMA and 200-Day SMA calculates the average price over 20 days and 200 days separately.
As of today (2026-07-12), Matas AS's 50-Day SMA is kr99.72. It's 20-Day SMA is kr100.70 and 200-Day SMA is kr108.91.
Matas AS (CHIX:MATASc) 50-Day SMA Explanation
Simple Moving Average (SMA) is the arithmetic average of stock price over a period. The 20-Day SMA calculates the average price over 20 days. And the 50-Day SMA and 200-Day SMA calculates the average price over 50 days and 200 days separately. SMAs are often used to determine the price trend direction. A 200-Day SMA is usually a proxy for the long-term trend, while shorter periods indicate short-term trend.
SMA are commonly compared with stock price or different period SMAs to indicate a trading signal. Generally speaking, if the price goes above the SMA, or a short-term SMA crosses above a long-term SMA, an uptrend is expected, investors may want to go long or cover short. Conversely, if the price goes below the SMA, or the short-term SMA crosses below a long-term SMA, a downtrend is expected, investors may want to go short or exit long.
Two popular trading patterns that use SMA include the death cross and a golden cross. A death cross occurs when the 50-day SMA crosses below the 200-day SMA. This is considered a bearish signal, that further losses are in store. The golden cross is a bullish signal which occurs when a short-term SMA crosses above a long-term SMA.
Matas AS 50-Day SMA Related Terms
CHIX:MATASC vs CASY, WSM, DKS: 50-Day SMA Comparison
For the Specialty Retail subindustry, Matas AS's 50-Day SMA, along with its competitors' market caps and 50-Day SMA data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Matas AS 50-Day SMA vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Matas AS's 50-Day SMA distribution charts can be found below:
* The bar in red indicates where Matas AS's 50-Day SMA falls into.
where:
Pn is the price of the stock at period n.
n is the total number of periods.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Matas AS (CHIX:MATASC) has a 50-Day SMA of kr99.72 as of Jul. 12, 2026. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Matas AS and its competitors.
Is Matas AS's 50-Day SMA too high?
Matas AS's current 50-Day SMA is kr99.72. Overall, Matas AS has a GF Score™ of 76/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Matas AS's 50-Day SMA compare to CASY and WSM?
Matas AS's 50-Day SMA of kr99.72 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 50-Day SMA for a Retail - Cyclical company?
A good 50-Day SMA depends on the Retail - Cyclical industry context. However, 50-Day SMA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 50-Day SMA mean?
A high 50-Day SMA can signal that a stock is expensive relative to its fundamentals. Simple Moving Average (SMA) is the arithmetic average of stock price over a period. View historical data on Matas AS and its competitors. Matas AS's current 50-Day SMA is kr99.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Matas AS stock overvalued right now?
Based on GuruFocus' analysis, Matas AS (CHIX:MATASC) is currently considered Modestly Undervalued. The stock's GF Value™ is kr138.24, compared to a current price of kr100.70 — trading 27.2% below its estimated fair value. The current 50-Day SMA is kr99.72. Matas AS's overall GF Score™ is 76/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 50-Day SMA calculated?
50-Day SMA is calculated from a company's financial statements. For Matas AS (CHIX:MATASC), the current 50-Day SMA is kr99.72 as of Jul. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Matas AS (CHIX:MATASC) Overvalued in 2026?
Based on GuruFocus' analysis, Matas AS stock appears to be undervalued.
The current stock price of kr100.70 is trading 27.2% below its estimated GF Value™ of kr138.24.
GuruFocus considers Matas AS to be Modestly Undervalued.
Key valuation signals for CHIX:MATASC:
50-Day SMA: kr99.72
GF Value™: kr138.24 vs. price of kr100.70 (27.2% below fair value)
No single metric tells the full story. See the CHIX:MATASC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Matas AS is beauty and wellbeing brands. It has three segments Matas, KICKS and Other. It generates majority of revenue from Matas segment. Its product groups are High-end Beauty: Luxury beauty products, including cosmetics, skincare and haircare products and fragrances; Mass Beauty: Everyday beauty products and personal care, including cosmetics and skincare and haircare products; Health and Wellbeing: MediCare Vitamins, minerals, health supplements, specialty foods and herbal medicinal products. Sports, nutrition and exercise. Baby and parent. Sexual wellness, Personal care products and special skincare; Other: Clothing and accessories. It generates majority of revenue from Denmark followed by Sweden, Norway, and Other countries.
76GF Score
Get the complete analysis for CHIX:MATASC
50-Day SMA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
CHIX:MATASC has been successfully added to your 