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Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.
The historical rank and industry rank for Marriott Vacations Worldwide's Average Daily Rate (USD) or its related term are showing as below:
VAC's Average Daily Rate (USD) is not ranked *
in the Travel & Leisure industry.
Industry Median: * Ranked among companies with meaningful Average Daily Rate (USD) only.
Marriott Vacations Worldwide (NYSE:VAC) Average Daily Rate (USD) Explanation
Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.
Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.
However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.
Marriott Vacations Worldwide Average Daily Rate (USD) Related Terms
Marriott Vacations Worldwide Average Daily Rate (USD) Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marriott Vacations Worldwide Average Daily Rate (USD) Chart
VAC vs RRR, PENN, HGV: Average Daily Rate (USD) Comparison
For the Resorts & Casinos subindustry, Marriott Vacations Worldwide's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marriott Vacations Worldwide (NYSE:VAC) Average Daily Rate (USD) Calculation
Average Daily Rate (USD) is calculated as
Average Daily Rate (USD)
=
Average Rooms Revenue Earned
/
Number of Rooms Sold
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Frequently Asked Questions
What does a Average Daily Rate (USD) of 0.00 mean?
Marriott Vacations Worldwide (VAC) has a Average Daily Rate (USD) of 0.00 as of Mar. 2026. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Marriott Vacations Worldwide and its competitors.
Is Marriott Vacations Worldwide's Average Daily Rate (USD) too high?
Marriott Vacations Worldwide's current Average Daily Rate (USD) is 0.00. Overall, Marriott Vacations Worldwide has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Marriott Vacations Worldwide's Average Daily Rate (USD) compare to RRR and PENN?
Marriott Vacations Worldwide's Average Daily Rate (USD) of 0.00 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Daily Rate (USD) for a Travel & Leisure company?
A good Average Daily Rate (USD) depends on the Travel & Leisure industry context. However, Average Daily Rate (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Daily Rate (USD) mean?
A high Average Daily Rate (USD) can signal that a stock is expensive relative to its fundamentals. Average Daily Rate is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. View historical data on Marriott Vacations Worldwide and its competitors. Marriott Vacations Worldwide's current Average Daily Rate (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott Vacations Worldwide stock overvalued right now?
Based on GuruFocus' analysis, Marriott Vacations Worldwide (VAC) is currently considered Fairly Valued. The stock's GF Value™ is $102.83, compared to a current price of $99.43 — trading 3.3% below its estimated fair value. The current Average Daily Rate (USD) is 0.00. Marriott Vacations Worldwide's overall GF Score™ is 84/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Daily Rate (USD) calculated?
Average Daily Rate (USD) is calculated from a company's financial statements. For Marriott Vacations Worldwide (VAC), the current Average Daily Rate (USD) is 0.00 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Marriott Vacations Worldwide (VAC) Overvalued in 2026?
Based on GuruFocus' analysis, Marriott Vacations Worldwide stock appears to be undervalued.
The current stock price of $99.43 is trading 3.3% below its estimated GF Value™ of $102.83.
GuruFocus considers Marriott Vacations Worldwide to be Fairly Valued.
Key valuation signals for VAC:
Average Daily Rate (USD): 0.00
GF Value™: $102.83 vs. price of $99.43 (3.3% below fair value)
No single metric tells the full story. See the VAC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Marriott Vacations Worldwide Corp functions in the United States leisure industry. It owns and manages a cluster of resorts and accommodation facilities under trademarks like Marriott Vacation Club, Grand Residencies, and The Ritz-Carlton Destination Club predominantly in the United States. Some of its properties are also spread across Europe and Asia Pacific. Marriott's majority revenue components include the sale of vacation ownership products such as luxurious vacation packages. In addition, it offers purchase money financing to the end users of its core services. The company operates in two reportable segments: Vacation Ownership and Exchange & Third-Party Management. The majority of revenue is derived from the Vacation Ownership segment.
84GF Score
Get the complete analysis for VAC
Average Daily Rate (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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