VAC (Marriott Vacations Worldwide) GF Value Rank: 10 (As of Jul. 09, 2026) — 150% Above Median


VAC Marriott Vacations Worldwide Corp VAC
84 GF Score
Price $98.81
GF Value $102.62
Valuation Fairly Valued
! 7 Warning Signs
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What is Marriott Vacations Worldwide GF Value Rank?

Marriott Vacations Worldwide VAC +4.99% 84 GF Value Rank is 10 as of Jul. 09, 2026, which is 150% above its 10-year median of 4.00. GuruFocus rates VAC with a GF Score™ of 84/100 and a GF Value™ of $102.62 (Fairly Valued). The stock has 7 warning signs investors should review.

Marriott Vacations Worldwide has the GF Value Rank of 10.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Marriott Vacations Worldwide GF Value Rank Related Terms


VAC vs RRR, PENN, HGV: GF Value Rank Comparison

For the Resorts & Casinos subindustry, Marriott Vacations Worldwide's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Marriott Vacations Worldwide GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Marriott Vacations Worldwide's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Marriott Vacations Worldwide's GF Value Rank falls into.


VAC
84GF Score
Marriott Vacations Worldwide Corp VAC
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 10 mean?
Marriott Vacations Worldwide (VAC) has a GF Value Rank of 10 as of Jul. 09, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Marriott Vacations Worldwide and its competitors. This is 150% above median its historical median of 4.00. Over the past decade, Marriott Vacations Worldwide's GF Value Rank has ranged from 1.00 to 10.00.
Is Marriott Vacations Worldwide's GF Value Rank too high?
Marriott Vacations Worldwide's current GF Value Rank of 10 is 150% above median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Marriott Vacations Worldwide has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Marriott Vacations Worldwide's GF Value Rank compare to RRR and PENN?
Marriott Vacations Worldwide's GF Value Rank of 10 can be compared against companies in the Travel & Leisure industry. Historically, Marriott Vacations Worldwide's own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Marriott Vacations Worldwide and its competitors. Marriott Vacations Worldwide's current GF Value Rank is 10, which is 150% above median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marriott Vacations Worldwide stock overvalued right now?
Based on GuruFocus' analysis, Marriott Vacations Worldwide (VAC) is currently considered Fairly Valued. The stock's GF Value™ is $102.62, compared to a current price of $98.81 — trading 3.7% below its estimated fair value. The current GF Value Rank is 10, which is 150% above median its 10-year median of 4.00. Marriott Vacations Worldwide's overall GF Score™ is 84/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Marriott Vacations Worldwide (VAC), the current GF Value Rank is 10 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Marriott Vacations Worldwide (VAC) Overvalued in 2026?

Based on GuruFocus' analysis, Marriott Vacations Worldwide stock appears to be undervalued. The current stock price of $98.81 is trading 3.7% below its estimated GF Value™ of $102.62. GuruFocus considers Marriott Vacations Worldwide to be Fairly Valued.

Key valuation signals for VAC:

  • GF Value Rank: 10 (150% above median its 10-year median of 4.00)
  • GF Value™: $102.62 vs. price of $98.81 (3.7% below fair value)
  • GF Score™: 84/100 with 7 warning signs

No single metric tells the full story. See the VAC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Marriott Vacations Worldwide Business Description

Other Exchanges M8V:Germany
Address 7812 Palm Parkway, Orlando, FL, USA, 32836
Marriott Vacations Worldwide Corp functions in the United States leisure industry. It owns and manages a cluster of resorts and accommodation facilities under trademarks like Marriott Vacation Club, Grand Residencies, and The Ritz-Carlton Destination Club predominantly in the United States. Some of its properties are also spread across Europe and Asia Pacific. Marriott's majority revenue components include the sale of vacation ownership products such as luxurious vacation packages. In addition, it offers purchase money financing to the end users of its core services. The company operates in two reportable segments: Vacation Ownership and Exchange & Third-Party Management. The majority of revenue is derived from the Vacation Ownership segment.
84GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$98.81
Price
$102.62
GF Value