BAOS (Baosheng Media Group Holdings) Beta: 2.0649 (As of Jul. 05, 2026)


BAOS Baosheng Media Group Holdings Ltd BAOS
49 GF Score
Price $2.59
GF Value $1.59
Valuation Significantly Overvalued
! 4 Warning Signs
View Full Analysis

What is Baosheng Media Group Holdings Beta?

Baosheng Media Group Holdings BAOS +2.52% 49 Beta is 2.0649 as of Jul. 05, 2026. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-05), Baosheng Media Group Holdings's Beta is 2.0649.


Baosheng Media Group Holdings  (NAS:BAOS) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Baosheng Media Group Holdings Beta Related Terms


Baosheng Media Group Holdings Beta Historical Data

* Premium members only.

The historical data trend for Baosheng Media Group Holdings's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baosheng Media Group Holdings Beta Chart

Baosheng Media Group Holdings Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial 0.00 0.00 0.00 1.31 2.39

Baosheng Media Group Holdings Semi-Annual Data
Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 1.25 1.31 1.88 2.39

BAOS vs CHR, YDKG, VSME: Beta Comparison

For the Advertising Agencies subindustry, Baosheng Media Group Holdings's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baosheng Media Group Holdings Beta vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's Beta distribution charts can be found below:

* The bar in red indicates where Baosheng Media Group Holdings's Beta falls into.


BAOS
49GF Score
Baosheng Media Group Holdings Ltd BAOS
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baosheng Media Group Holdings Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 2.0649 mean?
Baosheng Media Group Holdings (BAOS) has a Beta of 2.0649 as of Jul. 05, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Baosheng Media Group Holdings and its competitors.
Is Baosheng Media Group Holdings' Beta too high?
Baosheng Media Group Holdings' current Beta is 2.0649. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' Beta compare to CHR and YDKG?
Baosheng Media Group Holdings' Beta of 2.0649 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Media - Diversified company?
A good Beta depends on the Media - Diversified industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Baosheng Media Group Holdings and its competitors. Baosheng Media Group Holdings's current Beta is 2.0649. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current Beta is 2.0649. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current Beta is 2.0649 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?

Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued. The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59. GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.

Key valuation signals for BAOS:

  • Beta: 2.0649
  • GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
  • GF Score™: 49/100 with 4 warning signs

No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baosheng Media Group Holdings Business Description

Address Xishanhui, East Floor 5, Building No. 8, Shijingshan District, Beijing, CHN, 100041
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score

Get the complete analysis for BAOS

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.59
Price
$1.59
GF Value