Baosheng Media Group HoldingsBAOS +2.52%49 Debt-to-Equity is 0.22 as of Dec. 2025, which is 340% above its 10-year median of 0.05. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 836 Media - Diversified companies, Baosheng Media Group Holdings ranks better than 53.47% on this metric.
A high debt to equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense.
The historical rank and industry rank for Baosheng Media Group Holdings's Debt-to-Equity or its related term are showing as below:
BAOS'
s Debt-to-Equity Range Over the Past 10 Years
Min: 0.01 Med: 0.05 Max: 0.22
Current: 0.22
During the past 8 years, the highest Debt-to-Equity Ratio of Baosheng Media Group Holdings was 0.22. The lowest was 0.01. And the median was 0.05.
BAOS's Debt-to-Equity is ranked better than 53.47% of 836
companies
in the Media - Diversified industry
Industry Median: 0.26
vs BAOS: 0.22
Baosheng Media Group Holdings (NAS:BAOS) Debt-to-Equity Explanation
Because a company can increase its ROE % by having more financial leverage, it is important to watch the leverage ratio when investing in high ROE % companies.
Baosheng Media Group Holdings Debt-to-Equity Related Terms
Baosheng Media Group Holdings Debt-to-Equity Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baosheng Media Group Holdings Debt-to-Equity Chart
BAOS vs CHR, YDKG, VSME: Debt-to-Equity Comparison
For the Advertising Agencies subindustry, Baosheng Media Group Holdings's Debt-to-Equity, along with its competitors' market caps and Debt-to-Equity data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baosheng Media Group Holdings Debt-to-Equity vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's Debt-to-Equity distribution charts can be found below:
* The bar in red indicates where Baosheng Media Group Holdings's Debt-to-Equity falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baosheng Media Group Holdings (BAOS) has a Debt-to-Equity of 0.22 as of Dec. 2025. Debt-to-Equity ratio represents the ratio of total debt to total company equity. View historical data on Baosheng Media Group Holdings and its competitors. This is 340% above median its historical median of 0.05. Over the past decade, Baosheng Media Group Holdings' Debt-to-Equity has ranged from 0.01 to 0.22. According to the industry distribution chart, Baosheng Media Group Holdings ranks #389 out of 836 companies in the Media - Diversified industry, placing it in the top 46.5%.
Is Baosheng Media Group Holdings' Debt-to-Equity too high?
Baosheng Media Group Holdings' current Debt-to-Equity of 0.22 is 340% above median its 10-year median of 0.05. Over the past 10 years, this metric has ranged from a low of 0.01 to a high of 0.22. The Media - Diversified industry median Debt-to-Equity is 0.26. Baosheng Media Group Holdings' value of 0.22 is 15.4% below this industry median. Based on the distribution chart, Baosheng Media Group Holdings ranks #389 out of 836 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' Debt-to-Equity compare to CHR and YDKG?
According to the Media - Diversified industry distribution chart, Baosheng Media Group Holdings ranks #389 out of 836 companies for Debt-to-Equity. This puts Baosheng Media Group Holdings in the upper half of its industry. The industry median Debt-to-Equity is 0.26. Baosheng Media Group Holdings' value of 0.22 is 15.4% below this benchmark. Historically, Baosheng Media Group Holdings' own Debt-to-Equity has ranged from 0.01 to 0.22 over the past decade. While the company's 10-year median is 0.05 vs. the industry median of 0.26, Baosheng Media Group Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Debt-to-Equity for a Media - Diversified company?
The median Debt-to-Equity among Media - Diversified companies is 0.26, based on 836 companies in the industry. Companies in the top quartile (top 25%) have a Debt-to-Equity significantly above this median, while those in the bottom quartile fall well below. However, Debt-to-Equity should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baosheng Media Group Holdings's current Debt-to-Equity of 0.22 is 15.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Debt-to-Equity mean?
A high Debt-to-Equity can signal that a stock is expensive relative to its fundamentals. Debt-to-Equity ratio represents the ratio of total debt to total company equity. View historical data on Baosheng Media Group Holdings and its competitors. For the Media - Diversified industry, the median Debt-to-Equity is 0.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baosheng Media Group Holdings's current Debt-to-Equity is 0.22, which is 340% above median its own 10-year median of 0.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current Debt-to-Equity is 0.22, which is 340% above median its 10-year median of 0.05 and 15.4% below the Media - Diversified industry median of 0.26. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Debt-to-Equity calculated?
Debt-to-Equity is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current Debt-to-Equity is 0.22 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?
Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued.
The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59.
GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.
Key valuation signals for BAOS:
Debt-to-Equity: 0.22 (340% above median its 10-year median of 0.05)
GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
Industry Position: 15.4% below the Media - Diversified median (#389 of 836)
No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baosheng Media Group Holdings Business Description
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score
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