BAOS (Baosheng Media Group Holdings) EBIT: $-12.01 Mil (TTM As of Dec. 2025)


BAOS Baosheng Media Group Holdings Ltd BAOS
49 GF Score
Price $2.59
GF Value $1.59
Valuation Significantly Overvalued
! 4 Warning Signs
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What is Baosheng Media Group Holdings EBIT?

Baosheng Media Group Holdings BAOS +2.52% 49 EBIT is $-12.01 Mil as of Dec. 2025. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review.

Baosheng Media Group Holdings's earnings before interest and taxes (EBIT) for the six months ended in Dec. 2025 was $-7.78 Mil. Its earnings before interest and taxes (EBIT) for the trailing twelve months (TTM) ended in Dec. 2025 was $-12.01 Mil.

EBIT or Operating Income is linked to Return on Capital for both regular definition and Joel Greenblatt's definition. Baosheng Media Group Holdings's annualized ROC % for the quarter that ended in Dec. 2025 was -72.08%. Baosheng Media Group Holdings's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2025 was -1,291.99%.

EBIT is also linked to Joel Greenblatt's definition of earnings yield. Baosheng Media Group Holdings's Earnings Yield (Joel Greenblatt) % for the quarter that ended in Dec. 2025 was -391.05%.

Baosheng Media Group Holdings  (NAS:BAOS) EBIT Explanation

1. EBIT or Operating Income is linked to Return on Capital for both regular definition and Joel Greenblatt's definition.

Baosheng Media Group Holdings's annualized ROC % for the quarter that ended in Dec. 2025 is calculated as:

ROC % (Q: Dec. 2025 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Jun. 2025 ) + Invested Capital (Q: Dec. 2025 ))/ count )
=-6.456 * ( 1 - 0% )/( (10.379 + 7.534)/ 2 )
=-6.456/8.9565
=-72.08 %

where

Invested Capital(Q: Jun. 2025 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=20.13 - 8.083 - ( 1.668 - max(0, 9.232 - 11.649+1.668))
=10.379

Invested Capital(Q: Dec. 2025 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=12.416 - 7.131 - ( 1.634 - max(0, 9.128 - 6.879+1.634))
=7.534

Note: The Operating Income data used here is two times the semi-annual (Dec. 2025) data.

2. Joel Greenblatt's definition of Return on Capital:

Baosheng Media Group Holdings's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2025 is calculated as:

ROC (Joel Greenblatt) %(Q: Dec. 2025 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Jun. 2025  Q: Dec. 2025
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=-15.562/( ( (1.69 + max(-1.544, 0)) + (0.719 + max(-3.183, 0)) )/ 2 )
=-15.562/( ( 1.69 + 0.719 )/ 2 )
=-15.562/1.2045
=-1,291.99 %

where Working Capital is:

Working Capital(Q: Jun. 2025 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(4.103 + 0 + 3.585) - (8.083 + 1.149 + 0)
=-1.544

Working Capital(Q: Dec. 2025 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(4.575 + 0 + 0.639) - (7.131 + 1.267 + -0.00099999999999945)
=-3.183

When net working capital is negative, 0 is used.

Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

3. It is also linked to Joel Greenblatt's definition of Earnings Yield:

Baosheng Media Group Holdings's Earnings Yield (Joel Greenblatt) % for today is calculated as:

Earnings Yield (Joel Greenblatt) %=EBIT (TTM)/Enterprise Value (Q: Dec. 2025 )
=-12.009/3.071
=-391.05 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baosheng Media Group Holdings EBIT Related Terms

Baosheng Media Group Holdings EBIT Historical Data

* Premium members only.

The historical data trend for Baosheng Media Group Holdings's EBIT can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baosheng Media Group Holdings EBIT Chart

Baosheng Media Group Holdings Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EBIT
Get a 7-Day Free Trial -8.41 -24.07 -1.83 -26.74 -12.01

Baosheng Media Group Holdings Semi-Annual Data
Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
EBIT Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -1.83 -1.47 -25.26 -4.23 -7.78

BAOS vs CHR, YDKG, VSME: EBIT Comparison

For the Advertising Agencies subindustry, Baosheng Media Group Holdings's EV-to-EBIT, along with its competitors' market caps and EV-to-EBIT data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baosheng Media Group Holdings EV-to-EBIT vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's EV-to-EBIT distribution charts can be found below:

* The bar in red indicates where Baosheng Media Group Holdings's EV-to-EBIT falls into.


BAOS
49GF Score
Baosheng Media Group Holdings Ltd BAOS
EBIT is just one metric. See GF Score™, valuation, warning signs, and more.
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Baosheng Media Group Holdings EBIT Calculation

EBIT, sometimes also called Earnings Before Interest and Taxes, is a measure of a firm's profit that includes all expenses except interest and income tax expenses. It is the difference between operating revenues and operating expenses. When a firm does not have non-operating income, then Operating Income is sometimes used as a synonym for EBIT and operating profit.

EBIT for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $-12.01 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EBIT →
What does a EBIT of $-12.01 Mil mean?
Baosheng Media Group Holdings (BAOS) has a EBIT of $-12.01 Mil as of Dec. 2025. Earnings before interest and taxes is the difference between operating revenue and operating expenses. View historical data on Baosheng Media Group Holdings.
Is Baosheng Media Group Holdings' EBIT too high?
Baosheng Media Group Holdings' current EBIT is $-12.01 Mil. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' EBIT compare to CHR and YDKG?
Baosheng Media Group Holdings' EBIT of $-12.01 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EBIT for a Media - Diversified company?
A good EBIT depends on the Media - Diversified industry context. However, EBIT should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EBIT mean?
A high EBIT can signal that a stock is expensive relative to its fundamentals. Earnings before interest and taxes is the difference between operating revenue and operating expenses. View historical data on Baosheng Media Group Holdings. Baosheng Media Group Holdings's current EBIT is $-12.01 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current EBIT is $-12.01 Mil. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EBIT calculated?
EBIT is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current EBIT is $-12.01 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?

Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued. The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59. GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.

Key valuation signals for BAOS:

  • EBIT: $-12.01 Mil
  • GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
  • GF Score™: 49/100 with 4 warning signs

No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baosheng Media Group Holdings Business Description

Address Xishanhui, East Floor 5, Building No. 8, Shijingshan District, Beijing, CHN, 100041
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score

Get the complete analysis for BAOS

EBIT is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.59
Price
$1.59
GF Value