BAOS (Baosheng Media Group Holdings) Moat Score: 1/10 (As of Jul. 05, 2026)


BAOS Baosheng Media Group Holdings Ltd BAOS
49 GF Score
Price $2.59
GF Value $1.59
Valuation Significantly Overvalued
! 4 Warning Signs
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What is Baosheng Media Group Holdings Moat Score?

Baosheng Media Group Holdings BAOS +2.52% 49 Moat Score is 1 as of Jul. 05, 2026. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 1,041 Media - Diversified companies, Baosheng Media Group Holdings ranks better than 81.94% on this metric.

Baosheng Media Group Holdings has the Moat Score of 1, which implies that the company might have No Moat - Very weak/transient advantages.

Baosheng Media Group Holdings has No Moat: Baosheng Media Group Holdings Ltd operates in the volatile media and advertising industry with no significant market share or brand strength. The company lacks proprietary technology, intellectual property, or regulatory barriers, resulting in a very weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Baosheng Media Group Holdings might have No Moat - Very weak/transient advantages.

Baosheng Media Group Holdings  (NAS:BAOS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Baosheng Media Group Holdings Moat Score Related Terms

BAOS vs CHR, YDKG, VSME: Moat Score Comparison

For the Advertising Agencies subindustry, Baosheng Media Group Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baosheng Media Group Holdings Moat Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Baosheng Media Group Holdings's Moat Score falls into.


BAOS
49GF Score
Baosheng Media Group Holdings Ltd BAOS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 1 mean?
Baosheng Media Group Holdings (BAOS) has a Moat Score of 1 as of Jul. 05, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Baosheng Media Group Holdings ranks #188 out of 1041 companies in the Media - Diversified industry, placing it in the top 18.1%.
Is Baosheng Media Group Holdings' Moat Score too high?
Baosheng Media Group Holdings' current Moat Score is 1. Based on the distribution chart, Baosheng Media Group Holdings ranks #188 out of 1041 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' Moat Score compare to CHR and YDKG?
According to the Media - Diversified industry distribution chart, Baosheng Media Group Holdings ranks #188 out of 1041 companies for Moat Score. This places Baosheng Media Group Holdings in the top 18% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Media - Diversified company?
A good Moat Score depends on the Media - Diversified industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Baosheng Media Group Holdings's current Moat Score is 1. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current Moat Score is 1. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current Moat Score is 1 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?

Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued. The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59. GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.

Key valuation signals for BAOS:

  • Moat Score: 1
  • GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
  • GF Score™: 49/100 with 4 warning signs

No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baosheng Media Group Holdings Business Description

Address Xishanhui, East Floor 5, Building No. 8, Shijingshan District, Beijing, CHN, 100041
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.59
Price
$1.59
GF Value