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Baosheng Media Group Holdings (Baosheng Media Group Holdings) Gross Margin % : 102.37% (As of Dec. 2023)


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What is Baosheng Media Group Holdings Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Baosheng Media Group Holdings's Gross Profit for the six months ended in Dec. 2023 was $-0.56 Mil. Baosheng Media Group Holdings's Revenue for the six months ended in Dec. 2023 was $-0.55 Mil. Therefore, Baosheng Media Group Holdings's Gross Margin % for the quarter that ended in Dec. 2023 was 102.37%.


The historical rank and industry rank for Baosheng Media Group Holdings's Gross Margin % or its related term are showing as below:

BAOS' s Gross Margin % Range Over the Past 10 Years
Min: -1.33   Med: 77.98   Max: 90.9
Current: 66.67


During the past 6 years, the highest Gross Margin % of Baosheng Media Group Holdings was 90.90%. The lowest was -1.33%. And the median was 77.98%.

BAOS's Gross Margin % is ranked better than
81.49% of 956 companies
in the Media - Diversified industry
Industry Median: 38.44 vs BAOS: 66.67

Baosheng Media Group Holdings had a gross margin of 102.37% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Baosheng Media Group Holdings was 0.00% per year.


Baosheng Media Group Holdings Gross Margin % Historical Data

The historical data trend for Baosheng Media Group Holdings's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Baosheng Media Group Holdings Gross Margin % Chart

Baosheng Media Group Holdings Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial 89.61 89.46 46.88 -1.33 66.49

Baosheng Media Group Holdings Semi-Annual Data
Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only 26.07 -248.36 51.89 80.00 102.37

Competitive Comparison of Baosheng Media Group Holdings's Gross Margin %

For the Advertising Agencies subindustry, Baosheng Media Group Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baosheng Media Group Holdings's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Baosheng Media Group Holdings's Gross Margin % falls into.



Baosheng Media Group Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Baosheng Media Group Holdings's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=0.6 / 0.922
=(Revenue - Cost of Goods Sold) / Revenue
=(0.922 - 0.309) / 0.922
=66.49 %

Baosheng Media Group Holdings's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=-0.6 / -0.549
=(Revenue - Cost of Goods Sold) / Revenue
=(-0.549 - 0.013) / -0.549
=102.37 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Baosheng Media Group Holdings  (NAS:BAOS) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Baosheng Media Group Holdings had a gross margin of 102.37% for the quarter that ended in Dec. 2023 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Baosheng Media Group Holdings Gross Margin % Related Terms

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Baosheng Media Group Holdings (Baosheng Media Group Holdings) Business Description

Traded in Other Exchanges
N/A
Address
Building No. 8, Xishanhui, East Floor 5, Shijingshan District, Beijing, CHN, 100041
Baosheng Media Group Holdings Ltd operates as a V-log streaming marketing service provider. The firm offers comprehensive marketing solutions. Its services are Internet effect marketing, V-log or short video streaming marketing including content production and operation, e-commerce marketing, original big data platform system service, and AI technology. It provides one-stop and full-link deep customized marketing solutions for partners. Baosheng Group is also a core agency of domestic Internet companies such as Tencent, Alibaba, Bytedance, and Kuaishou, with performing channel marketing services, technologies, and applications.