Baosheng Media Group HoldingsBAOS +2.52%49 Gross Margin % is 6.99% as of Dec. 2025, which is 88% below its 10-year median of 56.69. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 945 Media - Diversified companies, Baosheng Media Group Holdings ranks worse than 86.14% on this metric.
Baosheng Media Group Holdings (NAS:BAOS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Baosheng Media Group Holdings had a gross margin of 6.99% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Baosheng Media Group Holdings Gross Margin % Related Terms
Baosheng Media Group Holdings Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baosheng Media Group Holdings Gross Margin % Chart
BAOS vs CHR, YDKG, VSME: Gross Margin % Comparison
For the Advertising Agencies subindustry, Baosheng Media Group Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baosheng Media Group Holdings Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Baosheng Media Group Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Baosheng Media Group Holdings (BAOS) has a Gross Margin % of 6.99% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Baosheng Media Group Holdings and its competitors. This is 88% below median its historical median of 56.69. According to the industry distribution chart, Baosheng Media Group Holdings ranks #814 out of 945 companies in the Media - Diversified industry, placing it in the top 86.1%.
Is Baosheng Media Group Holdings' Gross Margin % too high?
Baosheng Media Group Holdings' current Gross Margin % of 6.99% is 88% below median its 10-year median of 56.69. The Media - Diversified industry median Gross Margin % is 38.92. Baosheng Media Group Holdings' value of 6.99% is 82% below this industry median. Based on the distribution chart, Baosheng Media Group Holdings ranks #814 out of 945 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' Gross Margin % compare to CHR and YDKG?
According to the Media - Diversified industry distribution chart, Baosheng Media Group Holdings ranks #814 out of 945 companies for Gross Margin %. This places Baosheng Media Group Holdings in the lower half of its industry. The industry median Gross Margin % is 38.92. Baosheng Media Group Holdings' value of 6.99% is 82% below this benchmark. While the company's 10-year median is 56.69 vs. the industry median of 38.92, Baosheng Media Group Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.92, based on 945 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baosheng Media Group Holdings's current Gross Margin % of 6.99% is 82% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Baosheng Media Group Holdings and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baosheng Media Group Holdings's current Gross Margin % is 6.99%, which is 88% below median its own 10-year median of 56.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current Gross Margin % is 6.99%, which is 88% below median its 10-year median of 56.69 and 82% below the Media - Diversified industry median of 38.92. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current Gross Margin % is 6.99% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?
Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued.
The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59.
GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.
Key valuation signals for BAOS:
Gross Margin %: 6.99% (88% below median its 10-year median of 56.69)
GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
Industry Position: 82% below the Media - Diversified median (#814 of 945)
No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Baosheng Media Group Holdings Business Description
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score
Get the complete analysis for BAOS
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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