BAOS (Baosheng Media Group Holdings) Profitability Rank: 2 (As of Dec. 2025) — 60% Below Median


BAOS Baosheng Media Group Holdings Ltd BAOS
49 GF Score
Price $2.59
GF Value $1.59
Valuation Significantly Overvalued
! 4 Warning Signs
View Full Analysis

What is Baosheng Media Group Holdings Profitability Rank?

Baosheng Media Group Holdings BAOS +2.52% 49 Profitability Rank is 2 as of Dec. 2025, which is 60% below its 10-year median of 5.00. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review.

Baosheng Media Group Holdings has the Profitability Rank of 2. It has had trouble to make a profit.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is rated on a scale of 1 to 10 and is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.

Baosheng Media Group Holdings's Operating Margin % for the quarter that ended in Dec. 2025 was -1,128.67%. As of today, Baosheng Media Group Holdings's Piotroski F-Score is 4.


Baosheng Media Group Holdings Profitability Rank Related Terms


BAOS vs CHR, YDKG, VSME: Profitability Rank Comparison

For the Advertising Agencies subindustry, Baosheng Media Group Holdings's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baosheng Media Group Holdings Profitability Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Baosheng Media Group Holdings's Profitability Rank falls into.


BAOS
49GF Score
Baosheng Media Group Holdings Ltd BAOS
Profitability Rank is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baosheng Media Group Holdings Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The rank is rated on a scale of 1 to 10. A higher score indicates superior profitability, with companies rated 7 or above considered to have more robust and sustainable profit generation. Conversely, a score of 3 or lower suggests challenges in generating consistent profits.

Baosheng Media Group Holdings has the Profitability Rank of 2. It has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Baosheng Media Group Holdings's Operating Margin % for the quarter that ended in Dec. 2025 is calculated as:

Operating Margin %=Operating Income (Q: Dec. 2025 ) / Revenue (Q: Dec. 2025 )
=-3.228 / 0.286
=-1,128.67 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Baosheng Media Group Holdings has an F-score of 4 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

4. Consistency of the profitability

5. Predictability Rank

Frequently Asked Questions Learn more about Profitability Rank →
What does a Profitability Rank of 2 mean?
Baosheng Media Group Holdings (BAOS) has a Profitability Rank of 2 as of Dec. 2025. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Baosheng Media Group Holdings and its competitors. This is 60% below median its historical median of 5.00. Over the past decade, Baosheng Media Group Holdings' Profitability Rank has ranged from 2.00 to 6.00.
Is Baosheng Media Group Holdings' Profitability Rank too high?
Baosheng Media Group Holdings' current Profitability Rank of 2 is 60% below median its 10-year median of 5.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 6.00. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' Profitability Rank compare to CHR and YDKG?
Baosheng Media Group Holdings' Profitability Rank of 2 can be compared against companies in the Media - Diversified industry. Historically, Baosheng Media Group Holdings' own Profitability Rank has ranged from 2.00 to 6.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Profitability Rank for a Media - Diversified company?
A good Profitability Rank depends on the Media - Diversified industry context. However, Profitability Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Profitability Rank mean?
A high Profitability Rank can signal that a stock is expensive relative to its fundamentals. Profitability and Growth ranks a company based on its profit margins and earnings growth. View historical data on Baosheng Media Group Holdings and its competitors. Baosheng Media Group Holdings's current Profitability Rank is 2, which is 60% below median its own 10-year median of 5.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current Profitability Rank is 2, which is 60% below median its 10-year median of 5.00. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Profitability Rank calculated?
Profitability Rank is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current Profitability Rank is 2 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?

Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued. The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59. GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.

Key valuation signals for BAOS:

  • Profitability Rank: 2 (60% below median its 10-year median of 5.00)
  • GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
  • GF Score™: 49/100 with 4 warning signs

No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baosheng Media Group Holdings Business Description

Address Xishanhui, East Floor 5, Building No. 8, Shijingshan District, Beijing, CHN, 100041
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score

Get the complete analysis for BAOS

Profitability Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.59
Price
$1.59
GF Value