BMTM (Bright Mountain Media) Beta: -0.2913 (As of Jul. 15, 2026)

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Director of Data and Quant Analytics at GuruFocus
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What is Bright Mountain Media Beta?

Bright Mountain Media BMTM -1.67% Beta is -0.2913 as of Jul. 15, 2026. The stock has 6 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-15), Bright Mountain Media's Beta is -0.2913.


Bright Mountain Media  (OTCPK:BMTM) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


Bright Mountain Media Beta Related Terms


Bright Mountain Media Beta Historical Data

* Premium members only.

The historical data trend for Bright Mountain Media's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bright Mountain Media Beta Chart

Bright Mountain Media Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.06 114.06 161.58 167.30 0.56

Bright Mountain Media Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 167.55 190.40 -0.30 0.56 0.19

BMTM vs ONFO, QTTOY, BOTX: Beta Comparison

For the Internet Content & Information subindustry, Bright Mountain Media's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Bright Mountain Media Beta vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Bright Mountain Media's Beta distribution charts can be found below:

* The bar in red indicates where Bright Mountain Media's Beta falls into.



Bright Mountain Media Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of -0.2913 mean?
Bright Mountain Media (BMTM) has a Beta of -0.2913 as of Jul. 15, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Bright Mountain Media and its competitors.
Is Bright Mountain Media's Beta too high?
Bright Mountain Media's current Beta is -0.2913.
How does Bright Mountain Media's Beta compare to ONFO and QTTOY?
Bright Mountain Media's Beta of -0.2913 can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for an Interactive Media company?
A good Beta depends on the Interactive Media industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Bright Mountain Media and its competitors. Bright Mountain Media's current Beta is -0.2913. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Mountain Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Mountain Media (BMTM) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.01 — trading 77.9% below its estimated fair value. The current Beta is -0.2913. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Bright Mountain Media (BMTM), the current Beta is -0.2913 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Bright Mountain Media Business Description

Address 6400 Congress Avenue, Suite 2050, Boca Raton, FL, USA, 33487
Bright Mountain Media Inc is a holding company that focuses on digital publishing and advertising technology. The Company is engaged in content creation and advertising technology development that helps customers connect with, and market to, targeted audiences in high-quality environments using a variety of digital ad formats. It generates revenue through sales of advertising services which generate revenue from advertisements placed on the Companies owned and managed sites, as well as from advertisements placed on partner websites, for which the company earns a share of the revenue.