Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Bright Mountain MediaBMTM -1.67% Pretax Margin % is -9.31% as of Mar. 2026. The stock has 6 warning signs investors should review. Among 552 Interactive Media companies, Bright Mountain Media ranks worse than 72.1% on this metric.
The historical rank and industry rank for Bright Mountain Media's Pretax Margin % or its related term are showing as below:
BMTM'
s Pretax Margin % Range Over the Past 10 Years
Min: -462.67 Med: -110.38 Max: -19.53
Current: -19.53
BMTM's Pretax Margin % is ranked worse than 72.1% of 552
companies
in the Interactive Media industry
Industry Median: 2.04
vs BMTM: -19.53
Bright Mountain Media (OTCPK:BMTM) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Bright Mountain Media Pretax Margin % Related Terms
Bright Mountain Media Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Bright Mountain Media's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BMTM vs ONFO, QTTOY, BOTX: Pretax Margin % Comparison
For the Internet Content & Information subindustry, Bright Mountain Media's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bright Mountain Media Pretax Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Bright Mountain Media's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Bright Mountain Media's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bright Mountain Media (BMTM) has a Pretax Margin % of -9.31% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Bright Mountain Media and its competitors. According to the industry distribution chart, Bright Mountain Media ranks #398 out of 552 companies in the Interactive Media industry, placing it in the top 72.1%.
Is Bright Mountain Media's Pretax Margin % too high?
Bright Mountain Media's current Pretax Margin % is -9.31%. Based on the distribution chart, Bright Mountain Media ranks #398 out of 552 companies in the Interactive Media industry, which is below the industry midpoint.
How does Bright Mountain Media's Pretax Margin % compare to ONFO and QTTOY?
According to the Interactive Media industry distribution chart, Bright Mountain Media ranks #398 out of 552 companies for Pretax Margin %. This places Bright Mountain Media in the lower half of its industry. The industry median Pretax Margin % is 2.04. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for an Interactive Media company?
The median Pretax Margin % among Interactive Media companies is 2.04, based on 552 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Bright Mountain Media and its competitors. For the Interactive Media industry, the median Pretax Margin % is 2.04 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Mountain Media's current Pretax Margin % is -9.31%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Mountain Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Mountain Media (BMTM) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.01 — trading 77.9% below its estimated fair value. The current Pretax Margin % is -9.31%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Bright Mountain Media (BMTM), the current Pretax Margin % is -9.31% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Bright Mountain Media Inc is a holding company that focuses on digital publishing and advertising technology. The Company is engaged in content creation and advertising technology development that helps customers connect with, and market to, targeted audiences in high-quality environments using a variety of digital ad formats. It generates revenue through sales of advertising services which generate revenue from advertisements placed on the Companies owned and managed sites, as well as from advertisements placed on partner websites, for which the company earns a share of the revenue.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BMTM has been successfully added to your 
