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ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Bright Mountain Media's annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2026 was 6.24%.
As of today (2026-07-15), Bright Mountain Media's WACC % is 14.91%. Bright Mountain Media's ROIC % is 2.05% (calculated using TTM income statement data).
Bright Mountain Media earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Bright Mountain Media (OTCPK:BMTM) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Bright Mountain Media's WACC % is 14.91%. Bright Mountain Media's ROIC % is 2.05% (calculated using TTM income statement data).
Bright Mountain Media earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Bright Mountain Media's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bright Mountain Media ROIC % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Bright Mountain Media's ROIC % distribution charts can be found below:
* The bar in red indicates where Bright Mountain Media's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Bright Mountain Media (BMTM) has a ROIC % of 6.24% as of Mar. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Bright Mountain Media and its competitors.
Is Bright Mountain Media's ROIC % too high?
Bright Mountain Media's current ROIC % is 6.24%. The Interactive Media industry median ROIC % is 1.79. Bright Mountain Media's value of 6.24% is 249.6% above this industry median.
How does Bright Mountain Media's ROIC % compare to ONFO and QTTOY?
Bright Mountain Media's ROIC % of 6.24% can be compared against companies in the Interactive Media industry. The industry median ROIC % is 1.79. Bright Mountain Media's value of 6.24% is 249.6% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for an Interactive Media company?
The median ROIC % among Interactive Media companies is 1.79, based on 558 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bright Mountain Media's current ROIC % of 6.24% is 249.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Bright Mountain Media and its competitors. For the Interactive Media industry, the median ROIC % is 1.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Mountain Media's current ROIC % is 6.24%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Mountain Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Mountain Media (BMTM) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.01 — trading 77.9% below its estimated fair value. The current ROIC % is 6.24% and 249.6% above the Interactive Media industry median of 1.79. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Bright Mountain Media (BMTM), the current ROIC % is 6.24% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Bright Mountain Media Inc is a holding company that focuses on digital publishing and advertising technology. The Company is engaged in content creation and advertising technology development that helps customers connect with, and market to, targeted audiences in high-quality environments using a variety of digital ad formats. It generates revenue through sales of advertising services which generate revenue from advertisements placed on the Companies owned and managed sites, as well as from advertisements placed on partner websites, for which the company earns a share of the revenue.
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