BMTM (Bright Mountain Media) ROCE %: 0.00% (As of Mar. 2026)

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What is Bright Mountain Media ROCE %?

Bright Mountain Media BMTM -1.67% ROCE % is 0.00% as of Mar. 2026. The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Bright Mountain Media's annualized ROCE % for the quarter that ended in Mar. 2026 was 0.00%.

Bright Mountain Media  (OTCPK:BMTM) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Bright Mountain Media ROCE % Related Terms

Bright Mountain Media ROCE % Historical Data

* Premium members only.

The historical data trend for Bright Mountain Media's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Bright Mountain Media ROCE % Chart

Bright Mountain Media Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -67.21 -38.93 -220.12 -42.02 0.00

Bright Mountain Media Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -11.29 -77.23 26.28 0.00 0.00

Bright Mountain Media ROCE % Calculation

Bright Mountain Media's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-1.147/( ( (41.97 - 33.78) + (39.685 - 116.231) )/ 2 )
=-1.147/( (8.19+-76.546)/ 2 )
=-1.147/-34.178
=3.36 %

Bright Mountain Media's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=7.22/( ( (39.685 - 116.231) + (37.261 - 115.098) )/ 2 )
=7.22/( ( -76.546 + -77.837 )/ 2 )
=7.22/-77.1915
=0 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 0.00% mean?
Bright Mountain Media (BMTM) has a ROCE % of 0.00% as of Mar. 2026.
Is Bright Mountain Media's ROCE % too high?
Bright Mountain Media's current ROCE % is 0.00%.
How does Bright Mountain Media's ROCE % compare to ONFO and QTTOY?
Bright Mountain Media's ROCE % of 0.00% can be compared against companies in the Interactive Media industry. The industry median ROCE % is 3.00. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for an Interactive Media company?
The median ROCE % among Interactive Media companies is 3.00, based on 544 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Interactive Media industry, the median ROCE % is 3.00 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Mountain Media's current ROCE % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Mountain Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Mountain Media (BMTM) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.01 — trading 77.9% below its estimated fair value. The current ROCE % is 0.00%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Bright Mountain Media (BMTM), the current ROCE % is 0.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Bright Mountain Media Business Description

Address 6400 Congress Avenue, Suite 2050, Boca Raton, FL, USA, 33487
Bright Mountain Media Inc is a holding company that focuses on digital publishing and advertising technology. The Company is engaged in content creation and advertising technology development that helps customers connect with, and market to, targeted audiences in high-quality environments using a variety of digital ad formats. It generates revenue through sales of advertising services which generate revenue from advertisements placed on the Companies owned and managed sites, as well as from advertisements placed on partner websites, for which the company earns a share of the revenue.