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Bright Mountain MediaBMTM -1.67% Gross Margin % is 30.86% as of Mar. 2026, which is 10% below its 10-year median of 34.13. The stock has 6 warning signs investors should review. Among 497 Interactive Media companies, Bright Mountain Media ranks worse than 85.71% on this metric.
BMTM's Gross Margin % is ranked worse than 85.71% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs BMTM: 26.82
Bright Mountain Media had a gross margin of 30.86% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Bright Mountain Media was -14.10% per year.
Bright Mountain Media (OTCPK:BMTM) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Bright Mountain Media had a gross margin of 30.86% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Bright Mountain Media Gross Margin % Related Terms
Bright Mountain Media Gross Margin % Historical Data
* Premium members only.
The historical data trend for Bright Mountain Media's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BMTM vs ONFO, QTTOY, BOTX: Gross Margin % Comparison
For the Internet Content & Information subindustry, Bright Mountain Media's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Bright Mountain Media Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Bright Mountain Media's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Bright Mountain Media's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Bright Mountain Media (BMTM) has a Gross Margin % of 30.86% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Bright Mountain Media and its competitors. This is 10% below median its historical median of 34.13. Over the past decade, Bright Mountain Media's Gross Margin % has ranged from 13.45 to 50.87. According to the industry distribution chart, Bright Mountain Media ranks #426 out of 497 companies in the Interactive Media industry, placing it in the top 85.7%.
Is Bright Mountain Media's Gross Margin % too high?
Bright Mountain Media's current Gross Margin % of 30.86% is 10% below median its 10-year median of 34.13. Over the past 10 years, this metric has ranged from a low of 13.45 to a high of 50.87. The Interactive Media industry median Gross Margin % is 62.58. Bright Mountain Media's value of 30.86% is 50.7% below this industry median. Based on the distribution chart, Bright Mountain Media ranks #426 out of 497 companies in the Interactive Media industry, which is in the bottom quartile relative to peers.
How does Bright Mountain Media's Gross Margin % compare to ONFO and QTTOY?
According to the Interactive Media industry distribution chart, Bright Mountain Media ranks #426 out of 497 companies for Gross Margin %. This places Bright Mountain Media in the lower half of its industry. The industry median Gross Margin % is 62.58. Bright Mountain Media's value of 30.86% is 50.7% below this benchmark. Historically, Bright Mountain Media's own Gross Margin % has ranged from 13.45 to 50.87 over the past decade. While the company's 10-year median is 34.13 vs. the industry median of 62.58, Bright Mountain Media has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Bright Mountain Media's current Gross Margin % of 30.86% is 50.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Bright Mountain Media and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Bright Mountain Media's current Gross Margin % is 30.86%, which is 10% below median its own 10-year median of 34.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Bright Mountain Media stock overvalued right now?
Based on GuruFocus' analysis, Bright Mountain Media (BMTM) is currently considered Possible Value Trap. The stock's GF Value™ is $0.04, compared to a current price of $0.01 — trading 77.9% below its estimated fair value. The current Gross Margin % is 30.86%, which is 10% below median its 10-year median of 34.13 and 50.7% below the Interactive Media industry median of 62.58. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Bright Mountain Media (BMTM), the current Gross Margin % is 30.86% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Bright Mountain Media Inc is a holding company that focuses on digital publishing and advertising technology. The Company is engaged in content creation and advertising technology development that helps customers connect with, and market to, targeted audiences in high-quality environments using a variety of digital ad formats. It generates revenue through sales of advertising services which generate revenue from advertisements placed on the Companies owned and managed sites, as well as from advertisements placed on partner websites, for which the company earns a share of the revenue.
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