Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-11), Cross Marketing Group's Beta is 0.1347.
Cross Marketing Group (TSE:3675) Beta Explanation
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Cross Marketing Group's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cross Marketing Group Beta vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Cross Marketing Group's Beta distribution charts can be found below:
* The bar in red indicates where Cross Marketing Group's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Cross Marketing Group (TSE:3675) has a Beta of 0.1347 as of Jul. 11, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Cross Marketing Group and its competitors.
Is Cross Marketing Group's Beta too high?
Cross Marketing Group's current Beta is 0.1347. Overall, Cross Marketing Group has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Cross Marketing Group's Beta compare to APP and OMC?
Cross Marketing Group's Beta of 0.1347 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Media - Diversified company?
A good Beta depends on the Media - Diversified industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Cross Marketing Group and its competitors. Cross Marketing Group's current Beta is 0.1347. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cross Marketing Group stock overvalued right now?
Based on GuruFocus' analysis, Cross Marketing Group (TSE:3675) is currently considered Fairly Valued. The stock's GF Value™ is 円584.28, compared to a current price of 円603.00 — trading 3.2% above its estimated fair value. The current Beta is 0.1347. Cross Marketing Group's overall GF Score™ is 70/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Cross Marketing Group (TSE:3675), the current Beta is 0.1347 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cross Marketing Group (TSE:3675) Overvalued in 2026?
Based on GuruFocus' analysis, Cross Marketing Group stock appears to be overvalued.
The current stock price of 円603.00 is trading 3.2% above its estimated GF Value™ of 円584.28.
GuruFocus considers Cross Marketing Group to be Fairly Valued.
Key valuation signals for TSE:3675:
Beta: 0.1347
GF Value™: 円584.28 vs. price of 円603.00 (3.2% above fair value)
No single metric tells the full story. See the TSE:3675 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cross Marketing Group Inc is engaged in marketing support and data analysis services. The group has three reportable segments: Digital Marketing Business, Data Marketing Business, and Insight Business. The Digital Marketing segment provides digital and IT-related solutions, including marketing support and system development. The Data Marketing segment focuses on the collection and analysis of data for marketing research. The Insight segment supports decision-making through the analysis of marketing data and consumer insights. It generates the majority of its revenue from the Digital Marketing Business segment.
70GF Score
Get the complete analysis for TSE:3675
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TSE:3675 has been successfully added to your 
