Cross Marketing Group (TSE:3675) Beneish M-Score: -2.65 (As of Jul. 11, 2026)


TSE:3675 Cross Marketing Group Inc TSE:3675
70 GF Score
Price 円603.00
GF Value 円584.28
Valuation Fairly Valued
! 1 Warning Sign
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What is Cross Marketing Group Beneish M-Score?

Cross Marketing Group TSE:3675 70 Beneish M-Score is -2.65 as of Jul. 11, 2026. GuruFocus rates TSE:3675 with a GF Score™ of 70/100 and a GF Value™ of 円584.28 (Fairly Valued). The stock has 1 warning sign investors should review. Among 977 Media - Diversified companies, Cross Marketing Group ranks better than 54.76% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.65 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Cross Marketing Group's Beneish M-Score or its related term are showing as below:

TSE:3675' s Beneish M-Score Range Over the Past 10 Years
Min: -3.41   Med: -2.65   Max: -2.13
Current: -2.65

During the past 13 years, the highest Beneish M-Score of Cross Marketing Group was -2.13. The lowest was -3.41. And the median was -2.65.


Cross Marketing Group Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Cross Marketing Group's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Cross Marketing Group Beneish M-Score Chart

Cross Marketing Group Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Jun22 Jun23 Jun24 Jun25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -3.05 -2.34 -2.78 -2.32 -2.65

Cross Marketing Group Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 -2.65 0.00 0.00 0.00

TSE:3675 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Cross Marketing Group's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Cross Marketing Group Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Cross Marketing Group's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Cross Marketing Group's Beneish M-Score falls into.


TSE:3675
70GF Score
Cross Marketing Group Inc TSE:3675
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Cross Marketing Group Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Cross Marketing Group for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.884+0.528 * 1.0192+0.404 * 0.9399+0.892 * 1.1036+0.115 * 0.9215
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1+4.679 * -0.036534-0.327 * 0.8878
=-2.65

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Jun25) TTM:Last Year (Jun24) TTM:
Total Receivables was 円3,755 Mil.
Revenue was 円28,897 Mil.
Gross Profit was 円11,072 Mil.
Total Current Assets was 円12,870 Mil.
Total Assets was 円16,421 Mil.
Property, Plant and Equipment(Net PPE) was 円208 Mil.
Depreciation, Depletion and Amortization(DDA) was 円608 Mil.
Selling, General, & Admin. Expense(SGA) was 円0 Mil.
Total Current Liabilities was 円5,417 Mil.
Long-Term Debt & Capital Lease Obligation was 円2,666 Mil.
Net Income was 円1,356 Mil.
Gross Profit was 円0 Mil.
Cash Flow from Operations was 円1,956 Mil.
Total Receivables was 円3,849 Mil.
Revenue was 円26,185 Mil.
Gross Profit was 円10,226 Mil.
Total Current Assets was 円12,758 Mil.
Total Assets was 円16,630 Mil.
Property, Plant and Equipment(Net PPE) was 円271 Mil.
Depreciation, Depletion and Amortization(DDA) was 円592 Mil.
Selling, General, & Admin. Expense(SGA) was 円0 Mil.
Total Current Liabilities was 円5,868 Mil.
Long-Term Debt & Capital Lease Obligation was 円3,352 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(3754.593 / 28896.589) / (3848.733 / 26184.528)
=0.129932 / 0.146985
=0.884

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(10225.815 / 26184.528) / (11072.455 / 28896.589)
=0.390529 / 0.383175
=1.0192

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (12870.147 + 208.197) / 16421.218) / (1 - (12757.506 + 270.622) / 16629.761)
=0.20357 / 0.216578
=0.9399

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=28896.589 / 26184.528
=1.1036

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(592.446 / (592.446 + 270.622)) / (608.068 / (608.068 + 208.197))
=0.686442 / 0.744939
=0.9215

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 28896.589) / (0 / 26184.528)
=0 / 0
=1

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((2666.348 + 5417.147) / 16421.218) / ((3352.252 + 5868.458) / 16629.761)
=0.492259 / 0.55447
=0.8878

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(1356.038 - 0 - 1955.968) / 16421.218
=-0.036534

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Cross Marketing Group has a M-score of -2.65 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.65 mean?
Cross Marketing Group (TSE:3675) has a Beneish M-Score of -2.65 as of Jul. 11, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Cross Marketing Group and its competitors. According to the industry distribution chart, Cross Marketing Group ranks #442 out of 977 companies in the Media - Diversified industry, placing it in the top 45.2%.
Is Cross Marketing Group's Beneish M-Score too high?
Cross Marketing Group's current Beneish M-Score is -2.65. Based on the distribution chart, Cross Marketing Group ranks #442 out of 977 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Cross Marketing Group has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Cross Marketing Group's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Cross Marketing Group ranks #442 out of 977 companies for Beneish M-Score. This puts Cross Marketing Group in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Cross Marketing Group and its competitors. Cross Marketing Group's current Beneish M-Score is -2.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cross Marketing Group stock overvalued right now?
Based on GuruFocus' analysis, Cross Marketing Group (TSE:3675) is currently considered Fairly Valued. The stock's GF Value™ is 円584.28, compared to a current price of 円603.00 — trading 3.2% above its estimated fair value. The current Beneish M-Score is -2.65. Cross Marketing Group's overall GF Score™ is 70/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Cross Marketing Group (TSE:3675), the current Beneish M-Score is -2.65 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cross Marketing Group (TSE:3675) Overvalued in 2026?

Based on GuruFocus' analysis, Cross Marketing Group stock appears to be overvalued. The current stock price of 円603.00 is trading 3.2% above its estimated GF Value™ of 円584.28. GuruFocus considers Cross Marketing Group to be Fairly Valued.

Key valuation signals for TSE:3675:

  • Beneish M-Score: -2.65
  • GF Value™: 円584.28 vs. price of 円603.00 (3.2% above fair value)
  • GF Score™: 70/100 with 1 warning sign

No single metric tells the full story. See the TSE:3675 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Cross Marketing Group Business Description

Address 3-20-2 Nishi-Shinjuku, Tokyo Opera City Tower, 24th Floor, Shinjuku-ku, Tokyo, JPN, 163-1424
Cross Marketing Group Inc is engaged in marketing support and data analysis services. The group has three reportable segments: Digital Marketing Business, Data Marketing Business, and Insight Business. The Digital Marketing segment provides digital and IT-related solutions, including marketing support and system development. The Data Marketing segment focuses on the collection and analysis of data for marketing research. The Insight segment supports decision-making through the analysis of marketing data and consumer insights. It generates the majority of its revenue from the Digital Marketing Business segment.
70GF Score

Get the complete analysis for TSE:3675

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円603.00
Price
円584.28
GF Value