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Harte-HanksFRA:HHK1 -2.97%49 Buyback Yield % is 0.28 as of Jul. 29, 2026, which is 7% below its 10-year median of 0.30. GuruFocus rates FRA:HHK1 with a GF Score™ of 49/100 and a GF Value™ of €3.80 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 181 Conglomerates companies, Harte-Hanks ranks better than 55.25% on this metric.
Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.
The historical data trend for Harte-Hanks's Buyback Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:HHK1 vs PLAG, LGPS, PTEEF: Buyback Yield % Comparison
For the Conglomerates subindustry, Harte-Hanks's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harte-Hanks Buyback Yield % vs Conglomerates Industry
For the Conglomerates industry and Industrials sector, Harte-Hanks's Buyback Yield % distribution charts can be found below:
* The bar in red indicates where Harte-Hanks's Buyback Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Harte-Hanks (FRA:HHK1) has a Buyback Yield % of 0.28 as of Jul. 29, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Harte-Hanks and its competitors. This is near median its historical median of 0.30. According to the industry distribution chart, Harte-Hanks ranks #81 out of 181 companies in the Conglomerates industry, placing it in the top 44.8%.
Is Harte-Hanks' Buyback Yield % too high?
Harte-Hanks' current Buyback Yield % of 0.28 is near median its 10-year median of 0.30. The Conglomerates industry median Buyback Yield % is 0.11. Harte-Hanks' value of 0.28 is 154.5% above this industry median. Based on the distribution chart, Harte-Hanks ranks #81 out of 181 companies in the Conglomerates industry, which is above the industry midpoint. Overall, Harte-Hanks has a GF Score™ of 49/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' Buyback Yield % compare to PLAG and LGPS?
According to the Conglomerates industry distribution chart, Harte-Hanks ranks #81 out of 181 companies for Buyback Yield %. This puts Harte-Hanks in the upper half of its industry. The industry median Buyback Yield % is 0.11. Harte-Hanks' value of 0.28 is 154.5% above this benchmark. While the company's 10-year median is 0.30 vs. the industry median of 0.11, Harte-Hanks has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Conglomerates company?
The median Buyback Yield % among Conglomerates companies is 0.11, based on 181 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harte-Hanks's current Buyback Yield % of 0.28 is 154.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Harte-Hanks and its competitors. For the Conglomerates industry, the median Buyback Yield % is 0.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harte-Hanks's current Buyback Yield % is 0.28, which is near median its own 10-year median of 0.30. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (FRA:HHK1) is currently considered Possible Value Trap. The stock's GF Value™ is €3.80, compared to a current price of €1.96 — trading 48.4% below its estimated fair value. The current Buyback Yield % is 0.28, which is near median its 10-year median of 0.30 and 154.5% above the Conglomerates industry median of 0.11. Harte-Hanks' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Harte-Hanks (FRA:HHK1), the current Buyback Yield % is 0.28 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harte-Hanks (FRA:HHK1) Overvalued in 2026?
Based on GuruFocus' analysis, Harte-Hanks stock appears to be undervalued.
The current stock price of €1.96 is trading 48.4% below its estimated GF Value™ of €3.80.
GuruFocus considers Harte-Hanks to be Possible Value Trap.
Key valuation signals for FRA:HHK1:
Buyback Yield %: 0.28 (near median its 10-year median of 0.30)
GF Value™: €3.80 vs. price of €1.96 (48.4% below fair value)
Industry Position: 154.5% above the Conglomerates median (#81 of 181)
No single metric tells the full story. See the FRA:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
49GF Score
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