Harte-Hanks (FRA:HHK1) Quality Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:HHK1 Harte-Hanks Inc FRA:HHK1
54 GF Score
Price €3.54
GF Value €3.69
Valuation Fairly Valued
! 5 Warning Signs
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What is Harte-Hanks Quality Rank?

The Quality Rank measures the business quality of a company relative to other companies. It is ranked based on the strength of the balance sheet, as well as the profitability and growth of the business. The ranked companies are split in equal numbers and then ranked from 1 to 10, with 10 being the highest.

The rank of balance sheet (30%)

The rank of balance sheet is done through the ranking of:
  • Interest coverage
  • Zscore
  • Debt to revenue
  • Equity to asset
  • Cash to debt

The rank of Profitability (70%)

The ranking of Profitability is done by ranking:
  • Operating margin mean rank (10-year mean average profit margine)
  • Operating margin growth rank
  • Fscore
  • Predictability rank
  • Revenue growth rank (5 year), when the growth is higher than 25%, set it as 25%
  • Num of year profit (number of years that is profitable within the last 10 years)
  • ROIC median (10-year median of ROIC)

Harte-Hanks Quality Rank Related Terms

FRA:HHK1
54GF Score
Harte-Hanks Inc FRA:HHK1
Quality Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Harte-Hanks (FRA:HHK1) Overvalued in 2026?

Based on GuruFocus' analysis, Harte-Hanks stock appears to be undervalued. The current stock price of €3.54 is trading 4.1% below its estimated GF Value™ of €3.69. GuruFocus considers Harte-Hanks to be Fairly Valued.

Key valuation signals for FRA:HHK1:

  • Quality Rank:
  • GF Value™: €3.69 vs. price of €3.54 (4.1% below fair value)
  • GF Score™: 54/100 with 5 warning signs

No single metric tells the full story. See the FRA:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harte-Hanks Business Description

Other Exchanges HHS:USA
Address 1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
54GF Score

Get the complete analysis for FRA:HHK1

Quality Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.54
Price
€3.69
GF Value