Harte-Hanks (FRA:HHK1) Valuation Rank

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:HHK1 Harte-Hanks Inc FRA:HHK1
53 GF Score
Price €2.08
GF Value €3.54
Valuation Possible Value Trap
! 4 Warning Signs
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What is Harte-Hanks Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

Harte-Hanks Valuation Rank Related Terms

FRA:HHK1
53GF Score
Harte-Hanks Inc FRA:HHK1
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Harte-Hanks (FRA:HHK1) Overvalued in 2026?

Based on GuruFocus' analysis, Harte-Hanks stock appears to be undervalued. The current stock price of €2.08 is trading 41.2% below its estimated GF Value™ of €3.54. GuruFocus considers Harte-Hanks to be Possible Value Trap.

Key valuation signals for FRA:HHK1:

  • Valuation Rank:
  • GF Value™: €3.54 vs. price of €2.08 (41.2% below fair value)
  • GF Score™: 53/100 with 4 warning signs

No single metric tells the full story. See the FRA:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harte-Hanks Business Description

Other Exchanges HHS:USA
Address 1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
53GF Score

Get the complete analysis for FRA:HHK1

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.08
Price
€3.54
GF Value