Harte-Hanks (FRA:HHK1) ROCE %: -6.17% (As of Mar. 2026)

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FRA:HHK1 Harte-Hanks Inc FRA:HHK1
53 GF Score
Price €2.08
GF Value €3.54
Valuation Possible Value Trap
! 4 Warning Signs
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What is Harte-Hanks ROCE %?

Harte-Hanks FRA:HHK1 +4.00% 53 ROCE % is -6.17% as of Mar. 2026. GuruFocus rates FRA:HHK1 with a GF Score™ of 53/100 and a GF Value™ of €3.54 (Possible Value Trap). The stock has 4 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Harte-Hanks's annualized ROCE % for the quarter that ended in Mar. 2026 was -6.17%.

Harte-Hanks  (FRA:HHK1) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Harte-Hanks ROCE % Related Terms

Harte-Hanks ROCE % Historical Data

* Premium members only.

The historical data trend for Harte-Hanks's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks ROCE % Chart

Harte-Hanks Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 25.89 21.93 11.80 11.08 3.18

Harte-Hanks Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -3.32 1.11 6.72 0.93 -6.17
FRA:HHK1
53GF Score
Harte-Hanks Inc FRA:HHK1
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Harte-Hanks ROCE % Calculation

Harte-Hanks's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=1.851/( ( (97.202 - 33.556) + (78.419 - 25.76) )/ 2 )
=1.851/( (63.646+52.659)/ 2 )
=1.851/58.1525
=3.18 %

Harte-Hanks's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-3.216/( ( (78.419 - 25.76) + (78.2 - 26.578) )/ 2 )
=-3.216/( ( 52.659 + 51.622 )/ 2 )
=-3.216/52.1405
=-6.17 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -6.17% mean?
Harte-Hanks (FRA:HHK1) has a ROCE % of -6.17% as of Mar. 2026.
Is Harte-Hanks' ROCE % too high?
Harte-Hanks' current ROCE % is -6.17%. Overall, Harte-Hanks has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' ROCE % compare to LGPS and PLAG?
Harte-Hanks' ROCE % of -6.17% can be compared against companies in the Conglomerates industry. The industry median ROCE % is 7.04. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Conglomerates company?
The median ROCE % among Conglomerates companies is 7.04, based on 559 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Conglomerates industry, the median ROCE % is 7.04 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harte-Hanks's current ROCE % is -6.17%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (FRA:HHK1) is currently considered Possible Value Trap. The stock's GF Value™ is €3.54, compared to a current price of €2.08 — trading 41.2% below its estimated fair value. The current ROCE % is -6.17%. Harte-Hanks' overall GF Score™ is 53/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Harte-Hanks (FRA:HHK1), the current ROCE % is -6.17% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harte-Hanks (FRA:HHK1) Overvalued in 2026?

Based on GuruFocus' analysis, Harte-Hanks stock appears to be undervalued. The current stock price of €2.08 is trading 41.2% below its estimated GF Value™ of €3.54. GuruFocus considers Harte-Hanks to be Possible Value Trap.

Key valuation signals for FRA:HHK1:

  • ROCE %: -6.17%
  • GF Value™: €3.54 vs. price of €2.08 (41.2% below fair value)
  • GF Score™: 53/100 with 4 warning signs

No single metric tells the full story. See the FRA:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Harte-Hanks Business Description

Other Exchanges HHS:USA
Address 1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
53GF Score

Get the complete analysis for FRA:HHK1

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.08
Price
€3.54
GF Value