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Harte-HanksFRA:HHK1 +4.00%53 Gross Margin % is 69.57% as of Mar. 2026, which is 0% below its 10-year median of 69.70. GuruFocus rates FRA:HHK1 with a GF Score™ of 53/100 and a GF Value™ of €3.54 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 515 Conglomerates companies, Harte-Hanks ranks better than 94.76% on this metric.
Harte-Hanks Inc gross margin has been in long-term decline. The average rate of decline per year is -1.3%.
The historical rank and industry rank for Harte-Hanks's Gross Margin % or its related term are showing as below:
FRA:HHK1'
s Gross Margin % Range Over the Past 10 Years
Min: 64.78 Med: 69.7 Max: 74.17
Current: 69.62
During the past 13 years, the highestGross Margin % of Harte-Hanks was 74.17%. The lowest was 64.78%. And the median was 69.70%.
FRA:HHK1's Gross Margin % is ranked better than 94.76% of 515
companies
in the Conglomerates industry
Industry Median: 25.98
vs FRA:HHK1: 69.62
Harte-Hanks had a gross margin of 69.57% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Harte-Hanks was -1.30% per year.
Harte-Hanks (FRA:HHK1) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Harte-Hanks had a gross margin of 69.57% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Harte-Hanks Gross Margin % Related Terms
Harte-Hanks Gross Margin % Historical Data
* Premium members only.
The historical data trend for Harte-Hanks's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:HHK1 vs LGPS, PLAG, CIRX: Gross Margin % Comparison
For the Conglomerates subindustry, Harte-Hanks's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Harte-Hanks Gross Margin % vs Conglomerates Industry
For the Conglomerates industry and Industrials sector, Harte-Hanks's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Harte-Hanks's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Harte-Hanks (FRA:HHK1) has a Gross Margin % of 69.57% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Harte-Hanks and its competitors. This is near median its historical median of 69.70. Over the past decade, Harte-Hanks' Gross Margin % has ranged from 64.78 to 74.17. According to the industry distribution chart, Harte-Hanks ranks #27 out of 515 companies in the Conglomerates industry, placing it in the top 5.2%.
Is Harte-Hanks' Gross Margin % too high?
Harte-Hanks' current Gross Margin % of 69.57% is near median its 10-year median of 69.70. Over the past 10 years, this metric has ranged from a low of 64.78 to a high of 74.17. The Conglomerates industry median Gross Margin % is 25.98. Harte-Hanks' value of 69.57% is 167.8% above this industry median. Based on the distribution chart, Harte-Hanks ranks #27 out of 515 companies in the Conglomerates industry, which is in the top quartile — a strong position relative to peers. Overall, Harte-Hanks has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' Gross Margin % compare to LGPS and PLAG?
According to the Conglomerates industry distribution chart, Harte-Hanks ranks #27 out of 515 companies for Gross Margin %. This places Harte-Hanks in the top 5% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 25.98. Harte-Hanks' value of 69.57% is 167.8% above this benchmark. Historically, Harte-Hanks' own Gross Margin % has ranged from 64.78 to 74.17 over the past decade. While the company's 10-year median is 69.70 vs. the industry median of 25.98, Harte-Hanks has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Conglomerates company?
The median Gross Margin % among Conglomerates companies is 25.98, based on 515 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Harte-Hanks's current Gross Margin % of 69.57% is 167.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Harte-Hanks and its competitors. For the Conglomerates industry, the median Gross Margin % is 25.98 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Harte-Hanks's current Gross Margin % is 69.57%, which is near median its own 10-year median of 69.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (FRA:HHK1) is currently considered Possible Value Trap. The stock's GF Value™ is €3.54, compared to a current price of €2.08 — trading 41.2% below its estimated fair value. The current Gross Margin % is 69.57%, which is near median its 10-year median of 69.70 and 167.8% above the Conglomerates industry median of 25.98. Harte-Hanks' overall GF Score™ is 53/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Harte-Hanks (FRA:HHK1), the current Gross Margin % is 69.57% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Harte-Hanks (FRA:HHK1) Overvalued in 2026?
Based on GuruFocus' analysis, Harte-Hanks stock appears to be undervalued.
The current stock price of €2.08 is trading 41.2% below its estimated GF Value™ of €3.54.
GuruFocus considers Harte-Hanks to be Possible Value Trap.
Key valuation signals for FRA:HHK1:
Gross Margin %: 69.57% (near median its 10-year median of 69.70)
GF Value™: €3.54 vs. price of €2.08 (41.2% below fair value)
Industry Position: 167.8% above the Conglomerates median (#27 of 515)
No single metric tells the full story. See the FRA:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
53GF Score
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