Harte-Hanks (FRA:HHK1) Cyclically Adjusted Book per Share: €-0.63 (As of Mar. 2026)

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FRA:HHK1 Harte-Hanks Inc FRA:HHK1
53 GF Score
Price €2.08
GF Value €3.54
Valuation Possible Value Trap
! 4 Warning Signs
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What is Harte-Hanks Cyclically Adjusted Book per Share?

Harte-Hanks FRA:HHK1 +4.00% 53 Cyclically Adjusted Book per Share is €-0.63 as of Mar. 2026. GuruFocus rates FRA:HHK1 with a GF Score™ of 53/100 and a GF Value™ of €3.54 (Possible Value Trap). The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

Harte-Hanks's adjusted book value per share for the three months ended in Mar. 2026 was €2.344. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €-0.63 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Harte-Hanks's average Cyclically Adjusted Book Growth Rate was -126.00% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Cyclically Adjusted Book Growth Rate using Cyclically Adjusted Book per Share data.

During the past 13 years, the highest 3-Year average Cyclically Adjusted Book Growth Rate of Harte-Hanks was 16.00% per year. The lowest was -42.20% per year. And the median was -2.00% per year.

As of today (2026-07-20), Harte-Hanks's current stock price is €2.08. Harte-Hanks's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was €-0.63. Harte-Hanks's Cyclically Adjusted PB Ratio of today is .

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Harte-Hanks was 6.08. The lowest was 0.03. And the median was 0.26.


Harte-Hanks  (FRA:HHK1) Cyclically Adjusted Book per Share Explanation

If a company grows much fast than inflation, Cyclically Adjusted Book per Share may underestimate the company's equity. Cyclically Adjusted PB Ratio can seem to be too high even the actual PB Ratio is low.

For the Cyclically Adjusted PB Ratio, the book value of the past 10 years are inflation-adjusted and averaged. The result is used for P/B calculation. Since it looks at the average over the last 10 years, the Cyclically Adjusted PB Ratio is also called CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

During the past 13 years, the highest Cyclically Adjusted PB Ratio of Harte-Hanks was 6.08. The lowest was 0.03. And the median was 0.26.


Be Aware

Cyclically Adjusted PB Ratio works better for cyclical companies. It gives you a better idea on the company's real book value.


Harte-Hanks Cyclically Adjusted Book per Share Related Terms


Harte-Hanks Cyclically Adjusted Book per Share Historical Data

* Premium members only.

The historical data trend for Harte-Hanks's Cyclically Adjusted Book per Share can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harte-Hanks Cyclically Adjusted Book per Share Chart

Harte-Hanks Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted Book per Share
Get a 7-Day Free Trial Premium Member Only Premium Member Only 20.74 15.98 10.09 4.51 -0.09

Harte-Hanks Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted Book per Share Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.57 1.10 0.51 -0.09 -0.63

FRA:HHK1 vs LGPS, PLAG, CIRX: Cyclically Adjusted Book per Share Comparison

For the Conglomerates subindustry, Harte-Hanks's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harte-Hanks Cyclically Adjusted PB Ratio vs Conglomerates Industry

For the Conglomerates industry and Industrials sector, Harte-Hanks's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Harte-Hanks's Cyclically Adjusted PB Ratio falls into.


FRA:HHK1
53GF Score
Harte-Hanks Inc FRA:HHK1
Cyclically Adjusted Book per Share is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Harte-Hanks Cyclically Adjusted Book per Share Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted Book per Share and the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years.

What is Cyclically Adjusted Book per Share? How do we calculate Cyclically Adjusted Book per Share?

Cyclically Adjusted Book per Share is the average of the inflation adjusted Book Value per Share of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the Cyclically Adjusted Book per Share of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the book value per share from 2001 through 2010.

We adjusted the 2001 book value per share data with the total inflation from 2001 through 2010 to the equivalent book value in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart's book value is $1 a share in 2001, then the 2001's equivalent book value in 2010 is $1.4 a share. If Wal-Mart's book value is $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 book value in 2010 is $1.35. So on and so forth, you get the equivalent book value per share of past 10 years. Then you add them together and divided the sum by the count to get Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Harte-Hanks's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book= Book Value per Share /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=2.344/330.2130*330.2130
=2.344

Current CPI (Mar. 2026) = 330.2130.

Harte-Hanks Quarterly Data

Book Value per Share CPI Adj_Book
201606 18.109 241.018 24.811
201609 17.727 241.428 24.246
201612 0.408 241.432 0.558
201703 -0.579 243.801 -0.784
201706 -0.722 244.955 -0.973
201709 -0.865 246.819 -1.157
201712 -4.713 246.524 -6.313
201803 -0.083 249.554 -0.110
201806 -0.997 251.989 -1.306
201809 -2.529 252.439 -3.308
201812 -2.694 251.233 -3.541
201903 -4.517 254.202 -5.868
201906 -4.884 256.143 -6.296
201909 -5.827 256.759 -7.494
201912 -7.094 256.974 -9.116
202003 -6.222 258.115 -7.960
202006 -6.766 257.797 -8.667
202009 -6.347 260.280 -8.052
202012 -6.617 260.474 -8.389
202103 -6.857 264.877 -8.548
202106 -5.208 271.696 -6.330
202109 -4.677 274.310 -5.630
202112 -3.135 278.802 -3.713
202203 -2.667 287.504 -3.063
202206 -2.382 296.311 -2.655
202209 -1.790 296.808 -1.991
202212 2.398 296.797 2.668
202303 2.616 301.836 2.862
202306 2.634 305.109 2.851
202309 2.662 307.789 2.856
202312 2.520 306.746 2.713
202403 2.536 312.332 2.681
202406 2.630 314.175 2.764
202409 2.579 315.301 2.701
202412 2.815 315.605 2.945
202503 2.691 319.799 2.779
202506 2.604 322.561 2.666
202509 2.284 324.800 2.322
202512 2.364 324.054 2.409
202603 2.344 330.213 2.344

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

What does a Cyclically Adjusted Book per Share of €-0.63 mean?
Harte-Hanks (FRA:HHK1) has a Cyclically Adjusted Book per Share of €-0.63 as of Mar. 2026. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Harte-Hanks and its competitors.
Is Harte-Hanks' Cyclically Adjusted Book per Share too high?
Harte-Hanks' current Cyclically Adjusted Book per Share is €-0.63. Overall, Harte-Hanks has a GF Score™ of 53/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Harte-Hanks' Cyclically Adjusted Book per Share compare to LGPS and PLAG?
Harte-Hanks' Cyclically Adjusted Book per Share of €-0.63 can be compared against companies in the Conglomerates industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted Book per Share for a Conglomerates company?
A good Cyclically Adjusted Book per Share depends on the Conglomerates industry context. However, Cyclically Adjusted Book per Share should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted Book per Share mean?
A high Cyclically Adjusted Book per Share can signal that a stock is expensive relative to its fundamentals. Cyclically adjusted book value per share represents the company's inflation-adjusted book value per share over a 10-year period. View historical data on Harte-Hanks and its competitors. Harte-Hanks's current Cyclically Adjusted Book per Share is €-0.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Harte-Hanks stock overvalued right now?
Based on GuruFocus' analysis, Harte-Hanks (FRA:HHK1) is currently considered Possible Value Trap. The stock's GF Value™ is €3.54, compared to a current price of €2.08 — trading 41.2% below its estimated fair value. The current Cyclically Adjusted Book per Share is €-0.63. Harte-Hanks' overall GF Score™ is 53/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted Book per Share calculated?
Cyclically Adjusted Book per Share is calculated from a company's financial statements. For Harte-Hanks (FRA:HHK1), the current Cyclically Adjusted Book per Share is €-0.63 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Harte-Hanks (FRA:HHK1) Overvalued in 2026?

Based on GuruFocus' analysis, Harte-Hanks stock appears to be undervalued. The current stock price of €2.08 is trading 41.2% below its estimated GF Value™ of €3.54. GuruFocus considers Harte-Hanks to be Possible Value Trap.

Key valuation signals for FRA:HHK1:

  • Cyclically Adjusted Book per Share: €-0.63
  • GF Value™: €3.54 vs. price of €2.08 (41.2% below fair value)
  • GF Score™: 53/100 with 4 warning signs

No single metric tells the full story. See the FRA:HHK1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Harte-Hanks Business Description

Other Exchanges HHS:USA
Address 1 Executive Drive, Chelmsford, MA, USA, 01824
Harte-Hanks Inc is a customer experience company. The company operates three business segments: Revenue Solutions; Customer Care; and Fulfillment & Logistics Services. It derives maximum revenue from Fulfillment & Logistics Services segment. The Fulfillment & Logistics Services segment includes printing, lettershop, advanced mail optimization (including commingling services), logistics and transportation optimization, monitoring and tracking, to support traditional and specialized mailings. The company has a geographic presence in the United States and Other countries. The majority of the revenue is earned from the United States.
53GF Score

Get the complete analysis for FRA:HHK1

Cyclically Adjusted Book per Share is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.08
Price
€3.54
GF Value