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Brainy Brands Co (Brainy Brands Co) Cash, Cash Equivalents, Marketable Securities : $0.92 Mil (As of Dec. 2010)


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What is Brainy Brands Co Cash, Cash Equivalents, Marketable Securities?

Brainy Brands Co's quarterly cash, cash equivalents, marketable securities stayed the same from . 20 ($0.00 Mil) to Dec. 2009 ($0.00 Mil) but then increased from Dec. 2009 ($0.00 Mil) to Dec. 2010 ($0.92 Mil).

Brainy Brands Co's annual cash, cash equivalents, marketable securities stayed the same from . 20 ($0.00 Mil) to Dec. 2009 ($0.00 Mil) but then increased from Dec. 2009 ($0.00 Mil) to Dec. 2010 ($0.92 Mil).


Brainy Brands Co Cash, Cash Equivalents, Marketable Securities Historical Data

The historical data trend for Brainy Brands Co's Cash, Cash Equivalents, Marketable Securities can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Brainy Brands Co Cash, Cash Equivalents, Marketable Securities Chart

Brainy Brands Co Annual Data
Trend Dec09 Dec10
Cash, Cash Equivalents, Marketable Securities
- 0.92

Brainy Brands Co Semi-Annual Data
Dec09 Dec10
Cash, Cash Equivalents, Marketable Securities - 0.92

Brainy Brands Co Cash, Cash Equivalents, Marketable Securities Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Marketable Securities are very liquid securities that can be converted into cash quickly at a reasonable price.


Brainy Brands Co  (OTCPK:TBBC) Cash, Cash Equivalents, Marketable Securities Explanation

Marketable securities are very liquid as they tend to have maturities of less than one year. Furthermore, the rate at which these securities can be bought or sold has little effect on their prices.

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.


Brainy Brands Co Cash, Cash Equivalents, Marketable Securities Related Terms

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Brainy Brands Co (Brainy Brands Co) Business Description

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Brainy Brands Company Inc. was incorporated under the laws of the State of Delaware on November 21, 2007 and began activity in 2008.Previously, it was known as Enter Corp. The proposed business plan of the Company is to use innovative agricultural technology and know-how to grow vegetables and other crops, initially in the former Soviet Republic of Georgia, and later in other selected locations. The Company is in the development stage and has yet to realize revenues from operations. It intends to locate a local, joint venture partner to co-invest with them in its pilot project on a 30-hectare plot of land. If it does not locate a local, joint venture partner but do raise funds, it will execute the Pilot Project on its own. It initially intended to conduct a pilot project at a suitable location, which it has found in the town of Natakhtari in Georgia. Its President, Mr. Ayalon, has the experience of setting up farming operations in foreign countries and is capable of hiring local staff and managing them for its farming operations. Since the growing season starts in March in most regions of Georgia, it has missed the 2010 growing season. Hence, 2010 will be dedicated to building its infrastructure and locating the financing it require for its Pilot Project. It intends to advertise in local newspapers in Georgia in order to attract a possible local, joint venture partner. It intends to begin its Pilot Project operation in March 2011. It intends to bring Western know-how and precision farming techniques to its Georgian operations. Precision farming is based on proper soil analysis, proper seed choice, and the use of precise amounts of fertilizer, herbicides and pesticides. The use of drip irrigation plays an important role in precision farming by enabling the delivery of exact amounts of water and fertilizer. Additionally, the proper timing of planting, harvesting, fertilizer and pest control are all part of what is known as "precision farming techniques". Precision farming helps improve crop yields, because it is a scientific method that treats each crop individually. The Pilot Project's main focus is to prove its ability to produce vegetables for the local market. It hopes to locate a distributor that will supply its produce to local retailers and local wholesalers who will purchase its produce.