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Brainy Brands Co (Brainy Brands Co) Return-on-Tangible-Asset : 13.57% (As of Dec. 2010)


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What is Brainy Brands Co Return-on-Tangible-Asset?

Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Brainy Brands Co's annualized Net Income for the quarter that ended in Dec. 2010 was $0.17 Mil. Brainy Brands Co's average total tangible assets for the quarter that ended in Dec. 2010 was $1.28 Mil. Therefore, Brainy Brands Co's annualized Return-on-Tangible-Asset for the quarter that ended in Dec. 2010 was 13.57%.

The historical rank and industry rank for Brainy Brands Co's Return-on-Tangible-Asset or its related term are showing as below:

TBBC's Return-on-Tangible-Asset is not ranked *
in the Consumer Packaged Goods industry.
Industry Median: 3.19
* Ranked among companies with meaningful Return-on-Tangible-Asset only.

Brainy Brands Co Return-on-Tangible-Asset Historical Data

The historical data trend for Brainy Brands Co's Return-on-Tangible-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Brainy Brands Co Return-on-Tangible-Asset Chart

Brainy Brands Co Annual Data
Trend Dec09 Dec10
Return-on-Tangible-Asset
-27.52 13.57

Brainy Brands Co Semi-Annual Data
Dec09 Dec10
Return-on-Tangible-Asset -27.52 13.57

Competitive Comparison of Brainy Brands Co's Return-on-Tangible-Asset

For the Farm Products subindustry, Brainy Brands Co's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Brainy Brands Co's Return-on-Tangible-Asset Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Brainy Brands Co's Return-on-Tangible-Asset distribution charts can be found below:

* The bar in red indicates where Brainy Brands Co's Return-on-Tangible-Asset falls into.



Brainy Brands Co Return-on-Tangible-Asset Calculation

Brainy Brands Co's annualized Return-on-Tangible-Asset for the fiscal year that ended in Dec. 2010 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(A: Dec. 2010 )  (A: Dec. 2009 )(A: Dec. 2010 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(A: Dec. 2010 )  (A: Dec. 2009 )(A: Dec. 2010 )
=0.173/( (0.327+2.223)/ 2 )
=0.173/1.275
=13.57 %

Brainy Brands Co's annualized Return-on-Tangible-Asset for the quarter that ended in Dec. 2010 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(Q: Dec. 2010 )  (Q: Dec. 2009 )(Q: Dec. 2010 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(Q: Dec. 2010 )  (Q: Dec. 2009 )(Q: Dec. 2010 )
=0.173/( (0.327+2.223)/ 2 )
=0.173/1.275
=13.57 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is one times the annual (Dec. 2010) net income data.


Brainy Brands Co  (OTCPK:TBBC) Return-on-Tangible-Asset Explanation

Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.


Be Aware

Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the company’s earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a company’s tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.


Brainy Brands Co Return-on-Tangible-Asset Related Terms

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Brainy Brands Co (Brainy Brands Co) Business Description

Traded in Other Exchanges
N/A
Address
Website
Brainy Brands Company Inc. was incorporated under the laws of the State of Delaware on November 21, 2007 and began activity in 2008.Previously, it was known as Enter Corp. The proposed business plan of the Company is to use innovative agricultural technology and know-how to grow vegetables and other crops, initially in the former Soviet Republic of Georgia, and later in other selected locations. The Company is in the development stage and has yet to realize revenues from operations. It intends to locate a local, joint venture partner to co-invest with them in its pilot project on a 30-hectare plot of land. If it does not locate a local, joint venture partner but do raise funds, it will execute the Pilot Project on its own. It initially intended to conduct a pilot project at a suitable location, which it has found in the town of Natakhtari in Georgia. Its President, Mr. Ayalon, has the experience of setting up farming operations in foreign countries and is capable of hiring local staff and managing them for its farming operations. Since the growing season starts in March in most regions of Georgia, it has missed the 2010 growing season. Hence, 2010 will be dedicated to building its infrastructure and locating the financing it require for its Pilot Project. It intends to advertise in local newspapers in Georgia in order to attract a possible local, joint venture partner. It intends to begin its Pilot Project operation in March 2011. It intends to bring Western know-how and precision farming techniques to its Georgian operations. Precision farming is based on proper soil analysis, proper seed choice, and the use of precise amounts of fertilizer, herbicides and pesticides. The use of drip irrigation plays an important role in precision farming by enabling the delivery of exact amounts of water and fertilizer. Additionally, the proper timing of planting, harvesting, fertilizer and pest control are all part of what is known as "precision farming techniques". Precision farming helps improve crop yields, because it is a scientific method that treats each crop individually. The Pilot Project's main focus is to prove its ability to produce vegetables for the local market. It hopes to locate a distributor that will supply its produce to local retailers and local wholesalers who will purchase its produce.