1-Year Return on Invested Incremental Capital (1-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 1-year.
Brainy Brands Co's 1-Year ROIIC % for the quarter that ended in Dec. 2010 was 0.00%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Brainy Brands Co's 1-Year ROIIC % or its related term are showing as below:
TBBC's 1-Year ROIIC % is not ranked *
in the Consumer Packaged Goods industry.
Industry Median: 1.47 * Ranked among companies with meaningful 1-Year ROIIC % only.
Brainy Brands Co 1-Year ROIIC % Historical Data
The historical data trend for Brainy Brands Co's 1-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Premium members only.
Brainy Brands Co 1-Year ROIIC % Chart
Brainy Brands Co Annual Data
Trend
Dec09
Dec10
1-Year ROIIC %
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Brainy Brands Co Semi-Annual Data
Dec09
Dec10
1-Year ROIIC %
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Competitive Comparison of Brainy Brands Co's 1-Year ROIIC %
For the Farm Products subindustry, Brainy Brands Co's 1-Year ROIIC %, along with its competitors' market caps and 1-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brainy Brands Co's 1-Year ROIIC % Distribution in the Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Brainy Brands Co's 1-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Brainy Brands Co's 1-Year ROIIC % falls into.
Brainy Brands Co 1-Year ROIIC % Calculation
Brainy Brands Co's 1-Year ROIIC % for the quarter that ended in Dec. 2010 is calculated as:
1-Year ROIIC %
=
1-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
1-Year Incremental Invested Capital
=
( -2.102 (Dec. 2010) - 0.002 (Dec. 2009) )
/
( 1.642 (Dec. 2010) - 2.17 (Dec. 2009) )
=
-2.104
/
-0.528
=
398.48%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** TTM data of NOPAT and Invested Capital was used to calculate 1-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Brainy Brands Co (OTCPK:TBBC) 1-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Brainy Brands Co 1-Year ROIIC % Related Terms
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Brainy Brands Co (Brainy Brands Co) Business Description
Brainy Brands Company Inc. was incorporated under the laws of the State of Delaware on November 21, 2007 and began activity in 2008.Previously, it was known as Enter Corp. The proposed business plan of the Company is to use innovative agricultural technology and know-how to grow vegetables and other crops, initially in the former Soviet Republic of Georgia, and later in other selected locations. The Company is in the development stage and has yet to realize revenues from operations. It intends to locate a local, joint venture partner to co-invest with them in its pilot project on a 30-hectare plot of land. If it does not locate a local, joint venture partner but do raise funds, it will execute the Pilot Project on its own. It initially intended to conduct a pilot project at a suitable location, which it has found in the town of Natakhtari in Georgia. Its President, Mr. Ayalon, has the experience of setting up farming operations in foreign countries and is capable of hiring local staff and managing them for its farming operations. Since the growing season starts in March in most regions of Georgia, it has missed the 2010 growing season. Hence, 2010 will be dedicated to building its infrastructure and locating the financing it require for its Pilot Project. It intends to advertise in local newspapers in Georgia in order to attract a possible local, joint venture partner. It intends to begin its Pilot Project operation in March 2011. It intends to bring Western know-how and precision farming techniques to its Georgian operations. Precision farming is based on proper soil analysis, proper seed choice, and the use of precise amounts of fertilizer, herbicides and pesticides. The use of drip irrigation plays an important role in precision farming by enabling the delivery of exact amounts of water and fertilizer. Additionally, the proper timing of planting, harvesting, fertilizer and pest control are all part of what is known as "precision farming techniques". Precision farming helps improve crop yields, because it is a scientific method that treats each crop individually. The Pilot Project's main focus is to prove its ability to produce vegetables for the local market. It hopes to locate a distributor that will supply its produce to local retailers and local wholesalers who will purchase its produce.
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