Crayons AdvertisingNSE:CRAYONS -3.16%73 Current Ratio is 1.83 as of Mar. 2026, which is 20% above its 10-year median of 1.52. GuruFocus rates NSE:CRAYONS with a GF Score™ of 73/100 and a GF Value™ of ₹140.94 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,031 Media - Diversified companies, Crayons Advertising ranks better than 56.55% on this metric.
The current ratio is a liquidity ratio that measures a company's ability to pay short-term obligations. It is calculated as a company's Total Current Assets divides by its Total Current Liabilities. Crayons Advertising's current ratio for the quarter that ended in Mar. 2026 was 1.83.
Crayons Advertising has a current ratio of 1.83. It generally indicates good short-term financial strength.
The historical rank and industry rank for Crayons Advertising's Current Ratio or its related term are showing as below:
NSE:CRAYONS'
s Current Ratio Range Over the Past 10 Years
Min: 1.11 Med: 1.52 Max: 2.09
Current: 1.83
During the past 6 years, Crayons Advertising's highest Current Ratio was 2.09. The lowest was 1.11. And the median was 1.52.
NSE:CRAYONS's Current Ratio is ranked better than 56.55% of 1031
companies
in the Media - Diversified industry
Industry Median: 1.57
vs NSE:CRAYONS: 1.83
Crayons Advertising (NSE:CRAYONS) Current Ratio Explanation
The current ratio can give a sense of the efficiency of a company's operating cycle or its ability to turn its product into cash. Companies that have trouble getting paid on their receivables or have long inventory turnover can run into liquidity problems because they are unable to alleviate their obligations. Because business operations differ in each industry, it is always more useful to compare companies within the same industry.
Acceptable current ratios vary from industry to industry and are generally between 1 and 3 for healthy businesses.
The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they came due at that point. While this shows the company is not in good financial health, it does not necessarily mean that it will go bankrupt - as there are many ways to access financing - but it is definitely not a good sign.
If all other things were equal, a creditor, who is expecting to be paid in the next 12 months, would consider a high current ratio to be better than a low current ratio, because a high current ratio means that the company is more likely to meet its liabilities which fall due in the next 12 months.
Crayons Advertising Current Ratio Related Terms
Crayons Advertising Current Ratio Historical Data
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The historical data trend for Crayons Advertising's Current Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CRAYONS vs APP, OMC, TTD: Current Ratio Comparison
For the Advertising Agencies subindustry, Crayons Advertising's Current Ratio, along with its competitors' market caps and Current Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Crayons Advertising Current Ratio vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Crayons Advertising's Current Ratio distribution charts can be found below:
* The bar in red indicates where Crayons Advertising's Current Ratio falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Crayons Advertising (NSE:CRAYONS) has a Current Ratio of 1.83 as of Mar. 2026. This is 20% above median its historical median of 1.52. Over the past decade, Crayons Advertising's Current Ratio has ranged from 1.11 to 2.09. According to the industry distribution chart, Crayons Advertising ranks #448 out of 1031 companies in the Media - Diversified industry, placing it in the top 43.5%.
Is Crayons Advertising's Current Ratio too high?
Crayons Advertising's current Current Ratio of 1.83 is 20% above median its 10-year median of 1.52. Over the past 10 years, this metric has ranged from a low of 1.11 to a high of 2.09. The Media - Diversified industry median Current Ratio is 1.57. Crayons Advertising's value of 1.83 is 16.6% above this industry median. Based on the distribution chart, Crayons Advertising ranks #448 out of 1031 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Crayons Advertising has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's Current Ratio compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Crayons Advertising ranks #448 out of 1031 companies for Current Ratio. This puts Crayons Advertising in the upper half of its industry. The industry median Current Ratio is 1.57. Crayons Advertising's value of 1.83 is 16.6% above this benchmark. Historically, Crayons Advertising's own Current Ratio has ranged from 1.11 to 2.09 over the past decade. While the company's 10-year median is 1.52 vs. the industry median of 1.57, Crayons Advertising has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Current Ratio for a Media - Diversified company?
The median Current Ratio among Media - Diversified companies is 1.57, based on 1,031 companies in the industry. Companies in the top quartile (top 25%) have a Current Ratio significantly above this median, while those in the bottom quartile fall well below. However, Current Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current Current Ratio of 1.83 is 16.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Current Ratio mean?
A high Current Ratio can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median Current Ratio is 1.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current Current Ratio is 1.83, which is 20% above median its own 10-year median of 1.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹140.94, compared to a current price of ₹27.55 — trading 80.5% below its estimated fair value. The current Current Ratio is 1.83, which is 20% above median its 10-year median of 1.52 and 16.6% above the Media - Diversified industry median of 1.57. Crayons Advertising's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Current Ratio calculated?
Current Ratio is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current Current Ratio is 1.83 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?
Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued.
The current stock price of ₹27.55 is trading 80.5% below its estimated GF Value™ of ₹140.94.
GuruFocus considers Crayons Advertising to be Possible Value Trap.
Key valuation signals for NSE:CRAYONS:
Current Ratio: 1.83 (20% above median its 10-year median of 1.52)
GF Value™: ₹140.94 vs. price of ₹27.55 (80.5% below fair value)
Industry Position: 16.6% above the Media - Diversified median (#448 of 1031)
No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
73GF Score
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