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Crayons AdvertisingNSE:CRAYONS -2.93%64 3-Year ROIIC % is 0.19 as of Mar. 2026, which is 99% below its 10-year median of 15.46. GuruFocus rates NSE:CRAYONS with a GF Score™ of 64/100 and a GF Value™ of ₹142.62 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 948 Media - Diversified companies, Crayons Advertising ranks worse than 52.53% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Crayons Advertising does not have enough data to calculate 3-Year ROIIC %.
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Crayons Advertising 3-Year ROIIC % Related Terms
Crayons Advertising 3-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for Crayons Advertising's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CRAYONS vs APP, OMC, TTD: 3-Year ROIIC % Comparison
For the Advertising Agencies subindustry, Crayons Advertising's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Crayons Advertising 3-Year ROIIC % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Crayons Advertising's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Crayons Advertising's 3-Year ROIIC % falls into.
Crayons Advertising's 3-Year ROIIC % for the quarter that ended in Mar. 2026 is calculated as:
3-Year ROIIC %
=
3-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
3-Year Incremental Invested Capital**
=
( 2.1940109 (Mar. 2026) - (Mar. 2023) )
/
( 1282.436 (Mar. 2026) - (Mar. 2023) )
=
/
=
N/A%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Crayons Advertising (NSE:CRAYONS) has a 3-Year ROIIC % of 0.19 as of Mar. 2026. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Crayons Advertising and its competitors. This is 99% below median its historical median of 15.46. Over the past decade, Crayons Advertising's 3-Year ROIIC % has ranged from 0.19 to 30.73. According to the industry distribution chart, Crayons Advertising ranks #498 out of 948 companies in the Media - Diversified industry, placing it in the top 52.5%.
Is Crayons Advertising's 3-Year ROIIC % too high?
Crayons Advertising's current 3-Year ROIIC % of 0.19 is 99% below median its 10-year median of 15.46. Over the past 10 years, this metric has ranged from a low of 0.19 to a high of 30.73. The Media - Diversified industry median 3-Year ROIIC % is 1.56. Crayons Advertising's value of 0.19 is 87.8% below this industry median. Based on the distribution chart, Crayons Advertising ranks #498 out of 948 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Crayons Advertising has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's 3-Year ROIIC % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Crayons Advertising ranks #498 out of 948 companies for 3-Year ROIIC %. This places Crayons Advertising in the lower half of its industry. The industry median 3-Year ROIIC % is 1.56. Crayons Advertising's value of 0.19 is 87.8% below this benchmark. Historically, Crayons Advertising's own 3-Year ROIIC % has ranged from 0.19 to 30.73 over the past decade. While the company's 10-year median is 15.46 vs. the industry median of 1.56, Crayons Advertising has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for a Media - Diversified company?
The median 3-Year ROIIC % among Media - Diversified companies is 1.56, based on 948 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current 3-Year ROIIC % of 0.19 is 87.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Crayons Advertising and its competitors. For the Media - Diversified industry, the median 3-Year ROIIC % is 1.56 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current 3-Year ROIIC % is 0.19, which is 99% below median its own 10-year median of 15.46. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹142.62, compared to a current price of ₹26.50 — trading 81.4% below its estimated fair value. The current 3-Year ROIIC % is 0.19, which is 99% below median its 10-year median of 15.46 and 87.8% below the Media - Diversified industry median of 1.56. Crayons Advertising's overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current 3-Year ROIIC % is 0.19 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?
Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued.
The current stock price of ₹26.50 is trading 81.4% below its estimated GF Value™ of ₹142.62.
GuruFocus considers Crayons Advertising to be Possible Value Trap.
Key valuation signals for NSE:CRAYONS:
3-Year ROIIC %: 0.19 (99% below median its 10-year median of 15.46)
GF Value™: ₹142.62 vs. price of ₹26.50 (81.4% below fair value)
Industry Position: 87.8% below the Media - Diversified median (#498 of 948)
No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
64GF Score
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