Crayons AdvertisingNSE:CRAYONS -3.16%73 Pretax Margin % is 2.01% as of Mar. 2026, which is 24% above its 10-year median of 1.62. GuruFocus rates NSE:CRAYONS with a GF Score™ of 73/100 and a GF Value™ of ₹140.94 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,011 Media - Diversified companies, Crayons Advertising ranks better than 50.15% on this metric.
The historical rank and industry rank for Crayons Advertising's Pretax Margin % or its related term are showing as below:
NSE:CRAYONS'
s Pretax Margin % Range Over the Past 10 Years
Min: 0.28 Med: 1.62 Max: 10.01
Current: 2.01
NSE:CRAYONS's Pretax Margin % is ranked better than 50.15% of 1011
companies
in the Media - Diversified industry
Industry Median: 1.91
vs NSE:CRAYONS: 2.01
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Crayons Advertising Pretax Margin % Related Terms
Crayons Advertising Pretax Margin % Historical Data
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The historical data trend for Crayons Advertising's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CRAYONS vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Crayons Advertising's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Crayons Advertising Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Crayons Advertising's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Crayons Advertising's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Crayons Advertising (NSE:CRAYONS) has a Pretax Margin % of 2.01% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Crayons Advertising and its competitors. This is 24% above median its historical median of 1.62. Over the past decade, Crayons Advertising's Pretax Margin % has ranged from 0.28 to 10.01. According to the industry distribution chart, Crayons Advertising ranks #504 out of 1011 companies in the Media - Diversified industry, placing it in the top 49.9%.
Is Crayons Advertising's Pretax Margin % too high?
Crayons Advertising's current Pretax Margin % of 2.01% is 24% above median its 10-year median of 1.62. Over the past 10 years, this metric has ranged from a low of 0.28 to a high of 10.01. The Media - Diversified industry median Pretax Margin % is 1.91. Crayons Advertising's value of 2.01% is 5.2% above this industry median. Based on the distribution chart, Crayons Advertising ranks #504 out of 1011 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Crayons Advertising has a GF Score™ of 73/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's Pretax Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Crayons Advertising ranks #504 out of 1011 companies for Pretax Margin %. This puts Crayons Advertising in the upper half of its industry. The industry median Pretax Margin % is 1.91. Crayons Advertising's value of 2.01% is 5.2% above this benchmark. Historically, Crayons Advertising's own Pretax Margin % has ranged from 0.28 to 10.01 over the past decade. While the company's 10-year median is 1.62 vs. the industry median of 1.91, Crayons Advertising has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 1.91, based on 1,011 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current Pretax Margin % of 2.01% is 5.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Crayons Advertising and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 1.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current Pretax Margin % is 2.01%, which is 24% above median its own 10-year median of 1.62. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹140.94, compared to a current price of ₹27.55 — trading 80.5% below its estimated fair value. The current Pretax Margin % is 2.01%, which is 24% above median its 10-year median of 1.62 and 5.2% above the Media - Diversified industry median of 1.91. Crayons Advertising's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current Pretax Margin % is 2.01% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?
Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued.
The current stock price of ₹27.55 is trading 80.5% below its estimated GF Value™ of ₹140.94.
GuruFocus considers Crayons Advertising to be Possible Value Trap.
Key valuation signals for NSE:CRAYONS:
Pretax Margin %: 2.01% (24% above median its 10-year median of 1.62)
GF Value™: ₹140.94 vs. price of ₹27.55 (80.5% below fair value)
Industry Position: 5.2% above the Media - Diversified median (#504 of 1011)
No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
73GF Score
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