Crayons AdvertisingNSE:CRAYONS -3.82%69 Operating Margin % is 0.11% as of Mar. 2026, which is 95% below its 10-year median of 2.04. GuruFocus rates NSE:CRAYONS with a GF Score™ of 69/100 and a GF Value™ of ₹141.14 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,012 Media - Diversified companies, Crayons Advertising ranks worse than 58.6% on this metric.
Crayons Advertising Ltd operating margin has been in a 5-year decline. The average rate of decline per year is -22.4%.
The historical rank and industry rank for Crayons Advertising's Operating Margin % or its related term are showing as below:
NSE:CRAYONS'
s Operating Margin % Range Over the Past 10 Years
Min: 0.11 Med: 2.04 Max: 9.11
Current: 0.11
NSE:CRAYONS's Operating Margin % is ranked worse than 58.6% of 1012
companies
in the Media - Diversified industry
Industry Median: 2.42
vs NSE:CRAYONS: 0.11
Crayons Advertising's 5-Year Average Operating Margin % Growth Rate was -22.40% per year.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Crayons Advertising Operating Margin % Related Terms
Crayons Advertising Operating Margin % Historical Data
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The historical data trend for Crayons Advertising's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CRAYONS vs APP, OMC, TTD: Operating Margin % Comparison
For the Advertising Agencies subindustry, Crayons Advertising's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Crayons Advertising Operating Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Crayons Advertising's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Crayons Advertising's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Crayons Advertising's Operating Margin % for the fiscal year that ended in Mar. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Crayons Advertising (NSE:CRAYONS) has a Operating Margin % of 0.11% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Crayons Advertising and its competitors. This is 95% below median its historical median of 2.04. Over the past decade, Crayons Advertising's Operating Margin % has ranged from 0.11 to 9.11. According to the industry distribution chart, Crayons Advertising ranks #593 out of 1012 companies in the Media - Diversified industry, placing it in the top 58.6%.
Is Crayons Advertising's Operating Margin % too high?
Crayons Advertising's current Operating Margin % of 0.11% is 95% below median its 10-year median of 2.04. Over the past 10 years, this metric has ranged from a low of 0.11 to a high of 9.11. The Media - Diversified industry median Operating Margin % is 2.42. Crayons Advertising's value of 0.11% is 95.5% below this industry median. Based on the distribution chart, Crayons Advertising ranks #593 out of 1012 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Crayons Advertising has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's Operating Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Crayons Advertising ranks #593 out of 1012 companies for Operating Margin %. This places Crayons Advertising in the lower half of its industry. The industry median Operating Margin % is 2.42. Crayons Advertising's value of 0.11% is 95.5% below this benchmark. Historically, Crayons Advertising's own Operating Margin % has ranged from 0.11 to 9.11 over the past decade. While the company's 10-year median is 2.04 vs. the industry median of 2.42, Crayons Advertising has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Media - Diversified company?
The median Operating Margin % among Media - Diversified companies is 2.42, based on 1,012 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current Operating Margin % of 0.11% is 95.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Crayons Advertising and its competitors. For the Media - Diversified industry, the median Operating Margin % is 2.42 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current Operating Margin % is 0.11%, which is 95% below median its own 10-year median of 2.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹141.14, compared to a current price of ₹27.70 — trading 80.4% below its estimated fair value. The current Operating Margin % is 0.11%, which is 95% below median its 10-year median of 2.04 and 95.5% below the Media - Diversified industry median of 2.42. Crayons Advertising's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current Operating Margin % is 0.11% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?
Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued.
The current stock price of ₹27.70 is trading 80.4% below its estimated GF Value™ of ₹141.14.
GuruFocus considers Crayons Advertising to be Possible Value Trap.
Key valuation signals for NSE:CRAYONS:
Operating Margin %: 0.11% (95% below median its 10-year median of 2.04)
GF Value™: ₹141.14 vs. price of ₹27.70 (80.4% below fair value)
Industry Position: 95.5% below the Media - Diversified median (#593 of 1012)
No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
69GF Score
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