Crayons Advertising (NSE:CRAYONS) ROCE %: 5.67% (As of Mar. 2026)


NSE:CRAYONS Crayons Advertising Ltd NSE:CRAYONS
69 GF Score
Price ₹27.50
GF Value ₹140.30
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is Crayons Advertising ROCE %?

Crayons Advertising NSE:CRAYONS +1.66% 69 ROCE % is 5.67% as of Mar. 2026. GuruFocus rates NSE:CRAYONS with a GF Score™ of 69/100 and a GF Value™ of ₹140.30 (Possible Value Trap). The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Crayons Advertising's annualized ROCE % for the quarter that ended in Mar. 2026 was 5.67%.

Crayons Advertising  (NSE:CRAYONS) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Crayons Advertising ROCE % Related Terms

Crayons Advertising ROCE % Historical Data

* Premium members only.

The historical data trend for Crayons Advertising's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Crayons Advertising ROCE % Chart

Crayons Advertising Annual Data
Trend Mar20 Mar21 Mar22 Mar24 Mar25 Mar26
ROCE %
Get a 7-Day Free Trial 3.13 7.68 31.22 9.29 5.67

Crayons Advertising Semi-Annual Data
Mar20 Mar21 Mar22 Mar24 Mar25 Mar26
ROCE % Get a 7-Day Free Trial 3.13 7.68 31.22 9.29 5.67
NSE:CRAYONS
69GF Score
Crayons Advertising Ltd NSE:CRAYONS
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Crayons Advertising ROCE % Calculation

Crayons Advertising's annualized ROCE % for the fiscal year that ended in Mar. 2026 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Mar. 2026 )  (A: Mar. 2025 )(A: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Mar. 2026 )  (A: Mar. 2025 )(A: Mar. 2026 )
=73.063/( ( (2136.277 - 904.066) + (2354.372 - 1009.798) )/ 2 )
=73.063/( (1232.211+1344.574)/ 2 )
=73.063/1288.3925
=5.67 %

Crayons Advertising's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Mar. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Mar. 2025 )(Q: Mar. 2026 )
=73.063/( ( (2136.277 - 904.066) + (2354.372 - 1009.798) )/ 2 )
=73.063/( ( 1232.211 + 1344.574 )/ 2 )
=73.063/1288.3925
=5.67 %

(1) Note: The EBIT data used here is one times the annual (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of 5.67% mean?
Crayons Advertising (NSE:CRAYONS) has a ROCE % of 5.67% as of Mar. 2026.
Is Crayons Advertising's ROCE % too high?
Crayons Advertising's current ROCE % is 5.67%. The Media - Diversified industry median ROCE % is 3.08. Crayons Advertising's value of 5.67% is 84.1% above this industry median. Overall, Crayons Advertising has a GF Score™ of 69/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's ROCE % compare to APP and OMC?
Crayons Advertising's ROCE % of 5.67% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.08. Crayons Advertising's value of 5.67% is 84.1% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.08, based on 981 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current ROCE % of 5.67% is 84.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current ROCE % is 5.67%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹140.30, compared to a current price of ₹27.50 — trading 80.4% below its estimated fair value. The current ROCE % is 5.67% and 84.1% above the Media - Diversified industry median of 3.08. Crayons Advertising's overall GF Score™ is 69/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current ROCE % is 5.67% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?

Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued. The current stock price of ₹27.50 is trading 80.4% below its estimated GF Value™ of ₹140.30. GuruFocus considers Crayons Advertising to be Possible Value Trap.

Key valuation signals for NSE:CRAYONS:

  • ROCE %: 5.67%
  • GF Value™: ₹140.30 vs. price of ₹27.50 (80.4% below fair value)
  • GF Score™: 69/100 with 6 warning signs
  • Industry Position: 84.1% above the Media - Diversified median

No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Crayons Advertising Business Description

Address Maa Anandmayee Marg, NSIC Complex, Phase- III, Okhla Industrial Estate, New Delhi, IND, 110020
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
69GF Score

Get the complete analysis for NSE:CRAYONS

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹27.50
Price
₹140.30
GF Value