Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Crayons AdvertisingNSE:CRAYONS +4.91%64 ROC (Joel Greenblatt) % is 16.62% as of Mar. 2026, which is 35% below its 10-year median of 25.63. GuruFocus rates NSE:CRAYONS with a GF Score™ of 64/100 and a GF Value™ of ₹142.81 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,015 Media - Diversified companies, Crayons Advertising ranks better than 57.54% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Crayons Advertising's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 16.62%.
The historical rank and industry rank for Crayons Advertising's ROC (Joel Greenblatt) % or its related term are showing as below:
NSE:CRAYONS'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 9.57 Med: 25.63 Max: 111.07
Current: 16.62
During the past 6 years, Crayons Advertising's highest ROC (Joel Greenblatt) % was 111.07%. The lowest was 9.57%. And the median was 25.63%.
NSE:CRAYONS's ROC (Joel Greenblatt) % is ranked better than 57.54% of 1015
companies
in the Media - Diversified industry
Industry Median: 9.81
vs NSE:CRAYONS: 16.62
Crayons Advertising's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 3.10% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Crayons Advertising ROC (Joel Greenblatt) % Related Terms
Crayons Advertising ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Crayons Advertising's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CRAYONS vs APP, OMC, TTD: ROC (Joel Greenblatt) % Comparison
For the Advertising Agencies subindustry, Crayons Advertising's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Crayons Advertising ROC (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Crayons Advertising's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Crayons Advertising's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is one times the annual (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 16.62% mean?
Crayons Advertising (NSE:CRAYONS) has a ROC (Joel Greenblatt) % of 16.62% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Crayons Advertising and its competitors. This is 35% below median its historical median of 25.63. Over the past decade, Crayons Advertising's ROC (Joel Greenblatt) % has ranged from 9.57 to 111.07. According to the industry distribution chart, Crayons Advertising ranks #431 out of 1015 companies in the Media - Diversified industry, placing it in the top 42.5%.
Is Crayons Advertising's ROC (Joel Greenblatt) % too high?
Crayons Advertising's current ROC (Joel Greenblatt) % of 16.62% is 35% below median its 10-year median of 25.63. Over the past 10 years, this metric has ranged from a low of 9.57 to a high of 111.07. The Media - Diversified industry median ROC (Joel Greenblatt) % is 9.81. Crayons Advertising's value of 16.62% is 69.4% above this industry median. Based on the distribution chart, Crayons Advertising ranks #431 out of 1015 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Crayons Advertising has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's ROC (Joel Greenblatt) % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Crayons Advertising ranks #431 out of 1015 companies for ROC (Joel Greenblatt) %. This puts Crayons Advertising in the upper half of its industry. The industry median ROC (Joel Greenblatt) % is 9.81. Crayons Advertising's value of 16.62% is 69.4% above this benchmark. Historically, Crayons Advertising's own ROC (Joel Greenblatt) % has ranged from 9.57 to 111.07 over the past decade. While the company's 10-year median is 25.63 vs. the industry median of 9.81, Crayons Advertising has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Media - Diversified company?
The median ROC (Joel Greenblatt) % among Media - Diversified companies is 9.81, based on 1,015 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current ROC (Joel Greenblatt) % of 16.62% is 69.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Crayons Advertising and its competitors. For the Media - Diversified industry, the median ROC (Joel Greenblatt) % is 9.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current ROC (Joel Greenblatt) % is 16.62%, which is 35% below median its own 10-year median of 25.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹142.81, compared to a current price of ₹27.80 — trading 80.5% below its estimated fair value. The current ROC (Joel Greenblatt) % is 16.62%, which is 35% below median its 10-year median of 25.63 and 69.4% above the Media - Diversified industry median of 9.81. Crayons Advertising's overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current ROC (Joel Greenblatt) % is 16.62% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?
Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued.
The current stock price of ₹27.80 is trading 80.5% below its estimated GF Value™ of ₹142.81.
GuruFocus considers Crayons Advertising to be Possible Value Trap.
Key valuation signals for NSE:CRAYONS:
ROC (Joel Greenblatt) %: 16.62% (35% below median its 10-year median of 25.63)
GF Value™: ₹142.81 vs. price of ₹27.80 (80.5% below fair value)
Industry Position: 69.4% above the Media - Diversified median (#431 of 1015)
No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
64GF Score
Get the complete analysis for NSE:CRAYONS
ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NSE:CRAYONS has been successfully added to your 
