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Crayons AdvertisingNSE:CRAYONS 66 Return-on-Tangible-Asset is 1.68% as of Mar. 2026, which is 10% above its 10-year median of 1.53. GuruFocus rates NSE:CRAYONS with a GF Score™ of 66/100 and a GF Value™ of ₹143.14 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,030 Media - Diversified companies, Crayons Advertising ranks better than 55.44% on this metric.
Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. Crayons Advertising's annualizedNet Income for the quarter that ended in Mar. 2026 was ₹38 Mil. Crayons Advertising's average total tangible assets for the quarter that ended in Mar. 2026 was ₹2,245 Mil. Therefore, Crayons Advertising's annualized Return-on-Tangible-Asset for the quarter that ended in Mar. 2026 was 1.68%.
The historical rank and industry rank for Crayons Advertising's Return-on-Tangible-Asset or its related term are showing as below:
NSE:CRAYONS'
s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: 0.11 Med: 1.53 Max: 10.9
Current: 1.68
During the past 6 years, Crayons Advertising's highest Return-on-Tangible-Asset was 10.90%. The lowest was 0.11%. And the median was 1.53%.
NSE:CRAYONS's Return-on-Tangible-Asset is ranked better than 55.44% of 1030
companies
in the Media - Diversified industry
Industry Median: 0.78
vs NSE:CRAYONS: 1.68
Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.
Be Aware
Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the companys earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a companys tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.
Crayons Advertising Return-on-Tangible-Asset Related Terms
Crayons Advertising Return-on-Tangible-Asset Historical Data
* Premium members only.
The historical data trend for Crayons Advertising's Return-on-Tangible-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
NSE:CRAYONS vs APP, OMC, TTD: Return-on-Tangible-Asset Comparison
For the Advertising Agencies subindustry, Crayons Advertising's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Crayons Advertising Return-on-Tangible-Asset vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Crayons Advertising's Return-on-Tangible-Asset distribution charts can be found below:
* The bar in red indicates where Crayons Advertising's Return-on-Tangible-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is one times the annual (Mar. 2026) net income data.
What does a Return-on-Tangible-Asset of 1.68% mean?
Crayons Advertising (NSE:CRAYONS) has a Return-on-Tangible-Asset of 1.68% as of Mar. 2026. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Crayons Advertising and its competitors. This is 10% above median its historical median of 1.53. Over the past decade, Crayons Advertising's Return-on-Tangible-Asset has ranged from 0.11 to 10.90. According to the industry distribution chart, Crayons Advertising ranks #459 out of 1030 companies in the Media - Diversified industry, placing it in the top 44.6%.
Is Crayons Advertising's Return-on-Tangible-Asset too high?
Crayons Advertising's current Return-on-Tangible-Asset of 1.68% is 10% above median its 10-year median of 1.53. Over the past 10 years, this metric has ranged from a low of 0.11 to a high of 10.90. The Media - Diversified industry median Return-on-Tangible-Asset is 0.78. Crayons Advertising's value of 1.68% is 115.4% above this industry median. Based on the distribution chart, Crayons Advertising ranks #459 out of 1030 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Crayons Advertising has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Crayons Advertising's Return-on-Tangible-Asset compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Crayons Advertising ranks #459 out of 1030 companies for Return-on-Tangible-Asset. This puts Crayons Advertising in the upper half of its industry. The industry median Return-on-Tangible-Asset is 0.78. Crayons Advertising's value of 1.68% is 115.4% above this benchmark. Historically, Crayons Advertising's own Return-on-Tangible-Asset has ranged from 0.11 to 10.90 over the past decade. While the company's 10-year median is 1.53 vs. the industry median of 0.78, Crayons Advertising has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Media - Diversified company?
The median Return-on-Tangible-Asset among Media - Diversified companies is 0.78, based on 1,030 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Crayons Advertising's current Return-on-Tangible-Asset of 1.68% is 115.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on Crayons Advertising and its competitors. For the Media - Diversified industry, the median Return-on-Tangible-Asset is 0.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Crayons Advertising's current Return-on-Tangible-Asset is 1.68%, which is 10% above median its own 10-year median of 1.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Crayons Advertising stock overvalued right now?
Based on GuruFocus' analysis, Crayons Advertising (NSE:CRAYONS) is currently considered Possible Value Trap. The stock's GF Value™ is ₹143.14, compared to a current price of ₹27.20 — trading 81% below its estimated fair value. The current Return-on-Tangible-Asset is 1.68%, which is 10% above median its 10-year median of 1.53 and 115.4% above the Media - Diversified industry median of 0.78. Crayons Advertising's overall GF Score™ is 66/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For Crayons Advertising (NSE:CRAYONS), the current Return-on-Tangible-Asset is 1.68% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Crayons Advertising (NSE:CRAYONS) Overvalued in 2026?
Based on GuruFocus' analysis, Crayons Advertising stock appears to be undervalued.
The current stock price of ₹27.20 is trading 81% below its estimated GF Value™ of ₹143.14.
GuruFocus considers Crayons Advertising to be Possible Value Trap.
Key valuation signals for NSE:CRAYONS:
Return-on-Tangible-Asset: 1.68% (10% above median its 10-year median of 1.53)
GF Value™: ₹143.14 vs. price of ₹27.20 (81% below fair value)
Industry Position: 115.4% above the Media - Diversified median (#459 of 1030)
No single metric tells the full story. See the NSE:CRAYONS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Crayons Advertising Ltd is an Integrated marketing and communications agency. The company is expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing, branding, and advertising industry. The company provides Television advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, and Outdoor Advertising. The company's business activity mainly falls within a single business segment, i.e., advertising and marketing Services. The company operates only in one geographical segment i.e., domestic.
66GF Score
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