CHUC (Charlies Holdings) Cyclically Adjusted PS Ratio: 0.23 (As of Jul. 29, 2026) — 1050% Above Median

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CHUC Charlies Holdings Inc CHUC
30 GF Score
Price $0.16
GF Value $0.14
Valuation Modestly Overvalued
! 3 Warning Signs
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What is Charlies Holdings Cyclically Adjusted PS Ratio?

Charlies Holdings CHUC -2.44% 30 Cyclically Adjusted PS Ratio is 0.23 as of Jul. 29, 2026, which is 1050% above its 10-year median of 0.02. GuruFocus rates CHUC with a GF Score™ of 30/100 and a GF Value™ of $0.14 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 34 Tobacco Products companies, Charlies Holdings ranks better than 91.18% on this metric.

As of today (2026-07-29), Charlies Holdings's current share price is $0.16. Charlies Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $0.69. Charlies Holdings's Cyclically Adjusted PS Ratio for today is 0.23.

The historical rank and industry rank for Charlies Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:

CHUC' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.01   Med: 0.02   Max: 0.41
Current: 0.26

During the past years, Charlies Holdings's highest Cyclically Adjusted PS Ratio was 0.41. The lowest was 0.01. And the median was 0.02.

CHUC's Cyclically Adjusted PS Ratio is ranked better than
91.18% of 34 companies
in the Tobacco Products industry
Industry Median: 2.07 vs CHUC: 0.26

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Charlies Holdings's adjusted revenue per share data for the three months ended in Mar. 2026 was $0.018. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $0.69 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Charlies Holdings  (OTCPK:CHUC) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Charlies Holdings Cyclically Adjusted PS Ratio Related Terms


Charlies Holdings Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Charlies Holdings's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Charlies Holdings Cyclically Adjusted PS Ratio Chart

Charlies Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.02 0.02 0.03 0.03 0.41

Charlies Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.03 0.08 0.34 0.41 0.41

CHUC vs HCMC, RYM, PYYX: Cyclically Adjusted PS Ratio Comparison

For the Tobacco subindustry, Charlies Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Charlies Holdings Cyclically Adjusted PS Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Charlies Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Charlies Holdings's Cyclically Adjusted PS Ratio falls into.


CHUC
30GF Score
Charlies Holdings Inc CHUC
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Charlies Holdings Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Charlies Holdings's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=0.16/0.69
=0.23

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Charlies Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Charlies Holdings's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.018/330.2130*330.2130
=0.018

Current CPI (Mar. 2026) = 330.2130.

Charlies Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 0.428 241.018 0.586
201609 0.458 241.428 0.626
201612 0.525 241.432 0.718
201703 1.041 243.801 1.410
201706 0.957 244.955 1.290
201709 0.495 246.819 0.662
201712 -0.309 246.524 -0.414
201803 0.137 249.554 0.181
201806 0.707 251.989 0.926
201809 0.009 252.439 0.012
201812 0.013 251.233 0.017
201903 0.047 254.202 0.061
201906 0.160 256.143 0.206
201909 0.030 256.759 0.039
201912 0.019 256.974 0.024
202003 0.023 258.115 0.029
202006 0.022 257.797 0.028
202009 0.021 260.280 0.027
202012 0.022 260.474 0.028
202103 0.022 264.877 0.027
202106 0.020 271.696 0.024
202109 0.022 274.310 0.026
202112 0.030 278.802 0.036
202203 0.033 287.504 0.038
202206 0.035 296.311 0.039
202209 0.026 296.808 0.029
202212 0.021 296.797 0.023
202303 0.019 301.836 0.021
202306 0.016 305.109 0.017
202309 0.012 307.789 0.013
202312 0.025 306.746 0.027
202403 0.014 312.332 0.015
202406 0.009 314.175 0.009
202409 0.007 315.301 0.007
202412 0.004 315.605 0.004
202503 0.006 319.799 0.006
202506 0.009 322.561 0.009
202509 0.026 324.800 0.026
202512 0.031 324.054 0.032
202603 0.018 330.213 0.018

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.23 mean?
Charlies Holdings (CHUC) has a Cyclically Adjusted PS Ratio of 0.23 as of Jul. 29, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Charlies Holdings and its competitors. This is 1050% above median its historical median of 0.02. Over the past decade, Charlies Holdings' Cyclically Adjusted PS Ratio has ranged from 0.01 to 0.41. According to the industry distribution chart, Charlies Holdings ranks #3 out of 34 companies in the Tobacco Products industry, placing it in the top 8.8%.
Is Charlies Holdings' Cyclically Adjusted PS Ratio too high?
Charlies Holdings' current Cyclically Adjusted PS Ratio of 0.23 is 1050% above median its 10-year median of 0.02. Over the past 10 years, this metric has ranged from a low of 0.01 to a high of 0.41. The Tobacco Products industry median Cyclically Adjusted PS Ratio is 2.07. Charlies Holdings' value of 0.23 is 88.9% below this industry median. Based on the distribution chart, Charlies Holdings ranks #3 out of 34 companies in the Tobacco Products industry, which is in the top quartile — a strong position relative to peers. Overall, Charlies Holdings has a GF Score™ of 30/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Charlies Holdings' Cyclically Adjusted PS Ratio compare to HCMC and RYM?
According to the Tobacco Products industry distribution chart, Charlies Holdings ranks #3 out of 34 companies for Cyclically Adjusted PS Ratio. This places Charlies Holdings in the top 9% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PS Ratio is 2.07. Charlies Holdings' value of 0.23 is 88.9% below this benchmark. Historically, Charlies Holdings' own Cyclically Adjusted PS Ratio has ranged from 0.01 to 0.41 over the past decade. While the company's 10-year median is 0.02 vs. the industry median of 2.07, Charlies Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Tobacco Products company?
The median Cyclically Adjusted PS Ratio among Tobacco Products companies is 2.07, based on 34 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Charlies Holdings's current Cyclically Adjusted PS Ratio of 0.23 is 88.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Charlies Holdings and its competitors. For the Tobacco Products industry, the median Cyclically Adjusted PS Ratio is 2.07 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Charlies Holdings's current Cyclically Adjusted PS Ratio is 0.23, which is 1050% above median its own 10-year median of 0.02. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Charlies Holdings stock overvalued right now?
Based on GuruFocus' analysis, Charlies Holdings (CHUC) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.14, compared to a current price of $0.16 — trading 14.3% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.23, which is 1050% above median its 10-year median of 0.02 and 88.9% below the Tobacco Products industry median of 2.07. Charlies Holdings' overall GF Score™ is 30/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Charlies Holdings (CHUC), the current Cyclically Adjusted PS Ratio is 0.23 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Charlies Holdings (CHUC) Overvalued in 2026?

Based on GuruFocus' analysis, Charlies Holdings stock appears to be overvalued. The current stock price of $0.16 is trading 14.3% above its estimated GF Value™ of $0.14. GuruFocus considers Charlies Holdings to be Modestly Overvalued.

Key valuation signals for CHUC:

  • Cyclically Adjusted PS Ratio: 0.23 (1050% above median its 10-year median of 0.02)
  • GF Value™: $0.14 vs. price of $0.16 (14.3% above fair value)
  • GF Score™: 30/100 with 3 warning signs
  • Industry Position: 88.9% below the Tobacco Products median (#3 of 34)

No single metric tells the full story. See the CHUC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Charlies Holdings Business Description

Address 1007 Brioso Drive, Cosa Mesa, CA, USA, 92627
Charlies Holdings Inc operates in the premium vapor products industry, with a mission to provide adult smokers with alternatives to combustible cigarettes. The Company has developed a family of proprietary e-liquids and a range of compact, easy-to-use disposable vaping devices, which are sold globally through select distributors, specialty retailers, and third-party online resellers. It focuses on non-combustible nicotine-related products and alternative alkaloid (non-nicotine) vapor products, with a strategic emphasis on developing intellectual property related to product access and compliance, including age-gating and access-control technologies. The Company operates in international markets and the United States, which generates maximum revenue.
30GF Score

Get the complete analysis for CHUC

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.16
Price
$0.14
GF Value