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Charlies HoldingsCHUC -2.86%30 PB Ratio is 15.45 as of Jul. 22, 2026, which is 2% above its 10-year median of 15.12. GuruFocus rates CHUC with a GF Score™ of 30/100 and a GF Value™ of $0.14 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 42 Tobacco Products companies, Charlies Holdings ranks worse than 95.24% on this metric.
The historical rank and industry rank for Charlies Holdings's PB Ratio or its related term are showing as below:
CHUC'
s PB Ratio Range Over the Past 10 Years
Min: 3.24 Med: 15.12 Max: 1250
Current: 17
During the past 13 years, Charlies Holdings's highest PB Ratio was 1250.00. The lowest was 3.24. And the median was 15.12.
CHUC's PB Ratio is ranked worse than 95.24% of 42
companies
in the Tobacco Products industry
Industry Median: 2.765
vs CHUC: 17.00
During the past 3 years, the average Book Value Per Share Growth Rate was 17.60% per year.
During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Charlies Holdings was 88.30% per year. The lowest was -89.20% per year. And the median was 19.80% per year.
Back to Basics: PB Ratio
Charlies Holdings (OTCPK:CHUC) PB Ratio Explanation
The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.
Be Aware
Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.
Charlies Holdings PB Ratio Related Terms
Charlies Holdings PB Ratio Historical Data
* Premium members only.
The historical data trend for Charlies Holdings's PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Tobacco subindustry, Charlies Holdings's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Charlies Holdings PB Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Charlies Holdings's PB Ratio distribution charts can be found below:
* The bar in red indicates where Charlies Holdings's PB Ratio falls into.
The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.
Charlies Holdings (CHUC) has a PB Ratio of 15.45 as of Jul. 22, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Charlies Holdings and its competitors. This is near median its historical median of 15.12. Over the past decade, Charlies Holdings' PB Ratio has ranged from 3.24 to 1,250.00. According to the industry distribution chart, Charlies Holdings ranks #40 out of 42 companies in the Tobacco Products industry, placing it in the top 95.2%.
Is Charlies Holdings' PB Ratio too high?
Charlies Holdings' current PB Ratio of 15.45 is near median its 10-year median of 15.12. Over the past 10 years, this metric has ranged from a low of 3.24 to a high of 1,250.00. The Tobacco Products industry median PB Ratio is 2.77. Charlies Holdings' value of 15.45 is 458.8% above this industry median. Based on the distribution chart, Charlies Holdings ranks #40 out of 42 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, Charlies Holdings has a GF Score™ of 30/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Charlies Holdings' PB Ratio compare to RYM and HCMC?
According to the Tobacco Products industry distribution chart, Charlies Holdings ranks #40 out of 42 companies for PB Ratio. This places Charlies Holdings in the lower half of its industry. The industry median PB Ratio is 2.77. Charlies Holdings' value of 15.45 is 458.8% above this benchmark. Historically, Charlies Holdings' own PB Ratio has ranged from 3.24 to 1,250.00 over the past decade. While the company's 10-year median is 15.12 vs. the industry median of 2.77, Charlies Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Tobacco Products company?
The median PB Ratio among Tobacco Products companies is 2.77, based on 42 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Charlies Holdings's current PB Ratio of 15.45 is 458.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Charlies Holdings and its competitors. For the Tobacco Products industry, the median PB Ratio is 2.77 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Charlies Holdings's current PB Ratio is 15.45, which is near median its own 10-year median of 15.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Charlies Holdings stock overvalued right now?
Based on GuruFocus' analysis, Charlies Holdings (CHUC) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.14, compared to a current price of $0.17 — trading 21.4% above its estimated fair value. The current PB Ratio is 15.45, which is near median its 10-year median of 15.12 and 458.8% above the Tobacco Products industry median of 2.77. Charlies Holdings' overall GF Score™ is 30/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Charlies Holdings (CHUC), the current PB Ratio is 15.45 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Charlies Holdings (CHUC) Overvalued in 2026?
Based on GuruFocus' analysis, Charlies Holdings stock appears to be overvalued.
The current stock price of $0.17 is trading 21.4% above its estimated GF Value™ of $0.14.
GuruFocus considers Charlies Holdings to be Modestly Overvalued.
Key valuation signals for CHUC:
PB Ratio: 15.45 (near median its 10-year median of 15.12)
GF Value™: $0.14 vs. price of $0.17 (21.4% above fair value)
Industry Position: 458.8% above the Tobacco Products median (#40 of 42)
No single metric tells the full story. See the CHUC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Charlies Holdings Inc operates in the premium vapor products industry, with a mission to provide adult smokers with alternatives to combustible cigarettes. The Company has developed a family of proprietary e-liquids and a range of compact, easy-to-use disposable vaping devices, which are sold globally through select distributors, specialty retailers, and third-party online resellers. It focuses on non-combustible nicotine-related products and alternative alkaloid (non-nicotine) vapor products, with a strategic emphasis on developing intellectual property related to product access and compliance, including age-gating and access-control technologies. The Company operates in international markets and the United States, which generates maximum revenue.
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