CHUC (Charlies Holdings) Moat Score: 2/10 (As of Jul. 22, 2026)

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CHUC Charlies Holdings Inc CHUC
30 GF Score
Price $0.17
GF Value $0.14
Valuation Modestly Overvalued
! 3 Warning Signs
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What is Charlies Holdings Moat Score?

Charlies Holdings CHUC -2.86% 30 Moat Score is 2 as of Jul. 22, 2026. GuruFocus rates CHUC with a GF Score™ of 30/100 and a GF Value™ of $0.14 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 54 Tobacco Products companies, Charlies Holdings ranks better than 61.11% on this metric.

Charlies Holdings has the Moat Score of 2, which implies that the company might have No Moat - Very weak/transient advantages.

Charlies Holdings has No Moat: Charlies Holdings operates in a highly competitive market with limited brand strength and no significant cost advantages. The company lacks proprietary technology or regulatory barriers, resulting in a very weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Charlies Holdings might have No Moat - Very weak/transient advantages.

Charlies Holdings  (OTCPK:CHUC) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Charlies Holdings Moat Score Related Terms

CHUC vs RYM, HCMC, PYYX: Moat Score Comparison

For the Tobacco subindustry, Charlies Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Charlies Holdings Moat Score vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Charlies Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Charlies Holdings's Moat Score falls into.


CHUC
30GF Score
Charlies Holdings Inc CHUC
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 2 mean?
Charlies Holdings (CHUC) has a Moat Score of 2 as of Jul. 22, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Charlies Holdings ranks #21 out of 54 companies in the Tobacco Products industry, placing it in the top 38.9%.
Is Charlies Holdings' Moat Score too high?
Charlies Holdings' current Moat Score is 2. Based on the distribution chart, Charlies Holdings ranks #21 out of 54 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, Charlies Holdings has a GF Score™ of 30/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Charlies Holdings' Moat Score compare to RYM and HCMC?
According to the Tobacco Products industry distribution chart, Charlies Holdings ranks #21 out of 54 companies for Moat Score. This puts Charlies Holdings in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Tobacco Products company?
A good Moat Score depends on the Tobacco Products industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Charlies Holdings's current Moat Score is 2. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Charlies Holdings stock overvalued right now?
Based on GuruFocus' analysis, Charlies Holdings (CHUC) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.14, compared to a current price of $0.17 — trading 21.4% above its estimated fair value. The current Moat Score is 2. Charlies Holdings' overall GF Score™ is 30/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Charlies Holdings (CHUC), the current Moat Score is 2 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Charlies Holdings (CHUC) Overvalued in 2026?

Based on GuruFocus' analysis, Charlies Holdings stock appears to be overvalued. The current stock price of $0.17 is trading 21.4% above its estimated GF Value™ of $0.14. GuruFocus considers Charlies Holdings to be Modestly Overvalued.

Key valuation signals for CHUC:

  • Moat Score: 2
  • GF Value™: $0.14 vs. price of $0.17 (21.4% above fair value)
  • GF Score™: 30/100 with 3 warning signs

No single metric tells the full story. See the CHUC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Charlies Holdings Business Description

Address 1007 Brioso Drive, Cosa Mesa, CA, USA, 92627
Charlies Holdings Inc operates in the premium vapor products industry, with a mission to provide adult smokers with alternatives to combustible cigarettes. The Company has developed a family of proprietary e-liquids and a range of compact, easy-to-use disposable vaping devices, which are sold globally through select distributors, specialty retailers, and third-party online resellers. It focuses on non-combustible nicotine-related products and alternative alkaloid (non-nicotine) vapor products, with a strategic emphasis on developing intellectual property related to product access and compliance, including age-gating and access-control technologies. The Company operates in international markets and the United States, which generates maximum revenue.
30GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.17
Price
$0.14
GF Value