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The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Charlies Holdings Pretax Margin % Related Terms
Charlies Holdings Pretax Margin % Historical Data
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The historical data trend for Charlies Holdings's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHUC vs HCMC, RYM, PYYX: Pretax Margin % Comparison
For the Tobacco subindustry, Charlies Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Charlies Holdings Pretax Margin % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, Charlies Holdings's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Charlies Holdings's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Charlies Holdings (CHUC) has a Pretax Margin % of -43.71% as of Jun. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Charlies Holdings and its competitors. According to the industry distribution chart, Charlies Holdings ranks #37 out of 45 companies in the Tobacco Products industry, placing it in the top 82.2%.
Is Charlies Holdings' Pretax Margin % too high?
Charlies Holdings' current Pretax Margin % is -43.71%. Based on the distribution chart, Charlies Holdings ranks #37 out of 45 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, Charlies Holdings has a GF Score™ of 24/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Charlies Holdings' Pretax Margin % compare to HCMC and RYM?
According to the Tobacco Products industry distribution chart, Charlies Holdings ranks #37 out of 45 companies for Pretax Margin %. This places Charlies Holdings in the lower half of its industry. The industry median Pretax Margin % is 10.30. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Tobacco Products company?
The median Pretax Margin % among Tobacco Products companies is 10.30, based on 45 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Charlies Holdings and its competitors. For the Tobacco Products industry, the median Pretax Margin % is 10.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Charlies Holdings's current Pretax Margin % is -43.71%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Charlies Holdings stock overvalued right now?
Based on GuruFocus' analysis, Charlies Holdings (CHUC) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.20, compared to a current price of $0.16 — trading 22.5% below its estimated fair value. The current Pretax Margin % is -43.71%. Charlies Holdings' overall GF Score™ is 24/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Charlies Holdings (CHUC), the current Pretax Margin % is -43.71% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Charlies Holdings (CHUC) Overvalued in 2026?
Based on GuruFocus' analysis, Charlies Holdings stock appears to be undervalued.
The current stock price of $0.16 is trading 22.5% below its estimated GF Value™ of $0.20.
GuruFocus considers Charlies Holdings to be Modestly Undervalued.
Key valuation signals for CHUC:
Pretax Margin %: -43.71%
GF Value™: $0.20 vs. price of $0.16 (22.5% below fair value)
No single metric tells the full story. See the CHUC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Charlies Holdings Inc operates in the premium vapor products industry, with a mission to provide adult smokers with alternatives to combustible cigarettes. The Company has developed a family of proprietary e-liquids and a range of compact, easy-to-use disposable vaping devices, which are sold globally through select distributors, specialty retailers, and third-party online resellers. It focuses on non-combustible nicotine-related products and alternative alkaloid (non-nicotine) vapor products, with a strategic emphasis on developing intellectual property related to product access and compliance, including age-gating and access-control technologies. The Company operates in international markets and the United States, which generates maximum revenue.
24GF Score
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