CHUC (Charlies Holdings) Beneish M-Score: 19.12 (As of Jul. 22, 2026)

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CHUC Charlies Holdings Inc CHUC
30 GF Score
Price $0.17
GF Value $0.14
Valuation Modestly Overvalued
! 3 Warning Signs
View Full Analysis

What is Charlies Holdings Beneish M-Score?

Charlies Holdings CHUC -2.86% 30 Beneish M-Score is 19.12 as of Jul. 22, 2026. GuruFocus rates CHUC with a GF Score™ of 30/100 and a GF Value™ of $0.14 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 46 Tobacco Products companies, Charlies Holdings ranks worse than 97.83% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Warning Sign:

Beneish M-Score 19.12 higher than -1.78, which implies that the company might have manipulated its financial results.

The historical rank and industry rank for Charlies Holdings's Beneish M-Score or its related term are showing as below:

CHUC' s Beneish M-Score Range Over the Past 10 Years
Min: -28.86   Med: -4.52   Max: 578.11
Current: 19.12

During the past 13 years, the highest Beneish M-Score of Charlies Holdings was 578.11. The lowest was -28.86. And the median was -4.52.


Charlies Holdings Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Charlies Holdings's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Charlies Holdings Beneish M-Score Chart

Charlies Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -1.44 -2.12 -4.98 -4.77 0.16

Charlies Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -7.64 -2.14 10.63 0.16 19.12

CHUC vs RYM, HCMC, PYYX: Beneish M-Score Comparison

For the Tobacco subindustry, Charlies Holdings's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Charlies Holdings Beneish M-Score vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Charlies Holdings's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Charlies Holdings's Beneish M-Score falls into.


CHUC
30GF Score
Charlies Holdings Inc CHUC
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Charlies Holdings Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Charlies Holdings for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 20.1218+0.528 * 1.3682+0.404 * 0.2706+0.892 * 3.7212+0.115 * 3.3997
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.4045+4.679 * 0.238531-0.327 * 0.4192
=19.12

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was $1.27 Mil.
Revenue was 4.804 + 8.982 + 7.084 + 2.544 = $23.41 Mil.
Gross Profit was 1.18 + 2.701 + 1.762 + 0.664 = $6.31 Mil.
Total Current Assets was $14.12 Mil.
Total Assets was $14.85 Mil.
Property, Plant and Equipment(Net PPE) was $0.60 Mil.
Depreciation, Depletion and Amortization(DDA) was $0.20 Mil.
Selling, General, & Admin. Expense(SGA) was $8.47 Mil.
Total Current Liabilities was $9.27 Mil.
Long-Term Debt & Capital Lease Obligation was $2.46 Mil.
Net Income was -1.05 + 0.131 + 0.624 + 4.961 = $4.67 Mil.
Non Operating Income was 0 + 0 + 1 + 6.599 = $7.60 Mil.
Cash Flow from Operations was -1.105 + 0.394 + -3.109 + -2.654 = $-6.47 Mil.
Total Receivables was $0.02 Mil.
Revenue was 1.578 + 1.047 + 1.624 + 2.043 = $6.29 Mil.
Gross Profit was 0.386 + 0.525 + 0.63 + 0.778 = $2.32 Mil.
Total Current Assets was $3.00 Mil.
Total Assets was $3.17 Mil.
Property, Plant and Equipment(Net PPE) was $0.07 Mil.
Depreciation, Depletion and Amortization(DDA) was $0.37 Mil.
Selling, General, & Admin. Expense(SGA) was $5.63 Mil.
Total Current Liabilities was $5.83 Mil.
Long-Term Debt & Capital Lease Obligation was $0.15 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(1.273 / 23.414) / (0.017 / 6.292)
=0.054369 / 0.002702
=20.1218

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(2.319 / 6.292) / (6.307 / 23.414)
=0.368563 / 0.269369
=1.3682

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (14.117 + 0.6) / 14.845) / (1 - (3 + 0.069) / 3.17)
=0.008622 / 0.031861
=0.2706

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=23.414 / 6.292
=3.7212

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(0.372 / (0.372 + 0.069)) / (0.198 / (0.198 + 0.6))
=0.843537 / 0.24812
=3.3997

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(8.474 / 23.414) / (5.629 / 6.292)
=0.36192 / 0.894628
=0.4045

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((2.463 + 9.274) / 14.845) / ((0.15 + 5.829) / 3.17)
=0.790637 / 1.88612
=0.4192

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(4.666 - 7.599 - -6.474) / 14.845
=0.238531

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Charlies Holdings has a M-score of 19.12 signals that the company is likely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of 19.12 mean?
Charlies Holdings (CHUC) has a Beneish M-Score of 19.12 as of Jul. 22, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Charlies Holdings and its competitors. According to the industry distribution chart, Charlies Holdings ranks #45 out of 46 companies in the Tobacco Products industry, placing it in the top 97.8%.
Is Charlies Holdings' Beneish M-Score too high?
Charlies Holdings' current Beneish M-Score is 19.12. Based on the distribution chart, Charlies Holdings ranks #45 out of 46 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, Charlies Holdings has a GF Score™ of 30/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Charlies Holdings' Beneish M-Score compare to RYM and HCMC?
According to the Tobacco Products industry distribution chart, Charlies Holdings ranks #45 out of 46 companies for Beneish M-Score. This places Charlies Holdings in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Tobacco Products company?
A good Beneish M-Score depends on the Tobacco Products industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Charlies Holdings and its competitors. Charlies Holdings's current Beneish M-Score is 19.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Charlies Holdings stock overvalued right now?
Based on GuruFocus' analysis, Charlies Holdings (CHUC) is currently considered Modestly Overvalued. The stock's GF Value™ is $0.14, compared to a current price of $0.17 — trading 21.4% above its estimated fair value. The current Beneish M-Score is 19.12. Charlies Holdings' overall GF Score™ is 30/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Charlies Holdings (CHUC), the current Beneish M-Score is 19.12 as of Jul. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Charlies Holdings (CHUC) Overvalued in 2026?

Based on GuruFocus' analysis, Charlies Holdings stock appears to be overvalued. The current stock price of $0.17 is trading 21.4% above its estimated GF Value™ of $0.14. GuruFocus considers Charlies Holdings to be Modestly Overvalued.

Key valuation signals for CHUC:

  • Beneish M-Score: 19.12
  • GF Value™: $0.14 vs. price of $0.17 (21.4% above fair value)
  • GF Score™: 30/100 with 3 warning signs

No single metric tells the full story. See the CHUC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Charlies Holdings Business Description

Address 1007 Brioso Drive, Cosa Mesa, CA, USA, 92627
Charlies Holdings Inc operates in the premium vapor products industry, with a mission to provide adult smokers with alternatives to combustible cigarettes. The Company has developed a family of proprietary e-liquids and a range of compact, easy-to-use disposable vaping devices, which are sold globally through select distributors, specialty retailers, and third-party online resellers. It focuses on non-combustible nicotine-related products and alternative alkaloid (non-nicotine) vapor products, with a strategic emphasis on developing intellectual property related to product access and compliance, including age-gating and access-control technologies. The Company operates in international markets and the United States, which generates maximum revenue.
30GF Score

Get the complete analysis for CHUC

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.17
Price
$0.14
GF Value