Hugo Boss AG (XSWX:BOSS) Cyclically Adjusted PS Ratio: 0.73 (As of Jul. 01, 2026) — 39% Below Median


XSWX:BOSS Hugo Boss AG XSWX:BOSS
80 GF Score
Price CHF35.51
GF Value CHF37.53
! 4 Warning Signs
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What is Hugo Boss AG Cyclically Adjusted PS Ratio?

Hugo Boss AG XSWX:BOSS 80 Cyclically Adjusted PS Ratio is 0.73 as of Jul. 01, 2026, which is 39% below its 10-year median of 1.19. GuruFocus rates XSWX:BOSS with a GF Score™ of 80/100 and a GF Value™ of CHF37.53. The stock has 4 warning signs investors should review. Among 886 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks worse than 52.48% on this metric.

As of today (2026-07-01), Hugo Boss AG's current share price is CHF35.51. Hugo Boss AG's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was CHF48.53. Hugo Boss AG's Cyclically Adjusted PS Ratio for today is 0.73.

The historical rank and industry rank for Hugo Boss AG's Cyclically Adjusted PS Ratio or its related term are showing as below:

XSWX:BOSS' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.51   Med: 1.19   Max: 2.26
Current: 0.7

During the past years, Hugo Boss AG's highest Cyclically Adjusted PS Ratio was 2.26. The lowest was 0.51. And the median was 1.19.

XSWX:BOSS's Cyclically Adjusted PS Ratio is ranked worse than
52.48% of 886 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.62 vs XSWX:BOSS: 0.70

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Hugo Boss AG's adjusted revenue per share data for the three months ended in Mar. 2026 was CHF11.629. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is CHF48.53 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Hugo Boss AG  (XSWX:BOSS) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Hugo Boss AG Cyclically Adjusted PS Ratio Related Terms


Hugo Boss AG Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Hugo Boss AG's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG Cyclically Adjusted PS Ratio Chart

Hugo Boss AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.32 1.20 1.39 0.87 0.68

Hugo Boss AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.67 0.75 0.77 0.68 0.68

XSWX:BOSS vs RL, LEVI, VFC: Cyclically Adjusted PS Ratio Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hugo Boss AG Cyclically Adjusted PS Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's Cyclically Adjusted PS Ratio falls into.


XSWX:BOSS
80GF Score
Hugo Boss AG XSWX:BOSS
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Hugo Boss AG Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Hugo Boss AG's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=35.51/48.53
=0.73

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Hugo Boss AG's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=11.629/131.2583*131.2583
=11.629

Current CPI (Mar. 2026) = 131.2583.

Hugo Boss AG Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 9.781 100.717 12.747
201609 11.146 101.017 14.483
201612 11.236 101.217 14.571
201703 10.169 101.417 13.161
201706 9.960 102.117 12.802
201709 11.827 102.717 15.113
201712 12.502 102.617 15.991
201803 10.941 102.917 13.954
201806 11.011 104.017 13.895
201809 11.668 104.718 14.625
201812 12.781 104.217 16.097
201903 10.753 104.217 13.543
201906 11.014 105.718 13.675
201909 11.362 106.018 14.067
201912 13.070 105.818 16.212
202003 8.498 105.718 10.551
202006 4.261 106.618 5.246
202009 8.616 105.818 10.687
202012 9.159 105.518 11.393
202103 7.946 107.518 9.701
202106 9.772 108.486 11.823
202109 11.754 109.435 14.098
202112 13.681 110.384 16.268
202203 11.524 113.968 13.272
202206 12.791 115.760 14.503
202209 13.021 118.818 14.384
202212 15.142 119.345 16.654
202303 13.703 122.402 14.694
202306 14.488 123.140 15.443
202309 14.242 124.195 15.052
202312 16.012 123.773 16.980
202403 14.175 125.038 14.880
202406 14.149 125.882 14.753
202409 13.898 126.198 14.455
202412 16.999 127.041 17.563
202503 13.905 127.779 14.284
202506 13.528 128.412 13.828
202509 13.313 129.255 13.519
202512 17.394 129.361 17.649
202603 11.629 131.258 11.629

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.73 mean?
Hugo Boss AG (XSWX:BOSS) has a Cyclically Adjusted PS Ratio of 0.73 as of Jul. 01, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Hugo Boss AG and its competitors. This is 39% below median its historical median of 1.19. Over the past decade, Hugo Boss AG's Cyclically Adjusted PS Ratio has ranged from 0.51 to 2.26. According to the industry distribution chart, Hugo Boss AG ranks #465 out of 886 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 52.5%.
Is Hugo Boss AG's Cyclically Adjusted PS Ratio too high?
Hugo Boss AG's current Cyclically Adjusted PS Ratio of 0.73 is 39% below median its 10-year median of 1.19. Over the past 10 years, this metric has ranged from a low of 0.51 to a high of 2.26. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PS Ratio is 0.62. Hugo Boss AG's value of 0.73 is 17.7% above this industry median. Based on the distribution chart, Hugo Boss AG ranks #465 out of 886 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Hugo Boss AG has a GF Score™ of 80/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Cyclically Adjusted PS Ratio compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #465 out of 886 companies for Cyclically Adjusted PS Ratio. This places Hugo Boss AG in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.62. Hugo Boss AG's value of 0.73 is 17.7% above this benchmark. Historically, Hugo Boss AG's own Cyclically Adjusted PS Ratio has ranged from 0.51 to 2.26 over the past decade. While the company's 10-year median is 1.19 vs. the industry median of 0.62, Hugo Boss AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PS Ratio among Manufacturing - Apparel & Accessories companies is 0.62, based on 886 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current Cyclically Adjusted PS Ratio of 0.73 is 17.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PS Ratio is 0.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current Cyclically Adjusted PS Ratio is 0.73, which is 39% below median its own 10-year median of 1.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current Cyclically Adjusted PS Ratio of 0.73. The stock's GF Value™ is CHF37.53, compared to a current price of CHF35.51 — trading 5.4% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.73, which is 39% below median its 10-year median of 1.19 and 17.7% above the Manufacturing - Apparel & Accessories industry median of 0.62. Hugo Boss AG's overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current Cyclically Adjusted PS Ratio is 0.73 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of CHF35.51 is trading 5.4% below its estimated GF Value™ of CHF37.53.

Key valuation signals for XSWX:BOSS:

  • Cyclically Adjusted PS Ratio: 0.73 (39% below median its 10-year median of 1.19)
  • GF Value™: CHF37.53 vs. price of CHF35.51 (5.4% below fair value)
  • GF Score™: 80/100 with 4 warning signs
  • Industry Position: 17.7% above the Manufacturing - Apparel & Accessories median (#465 of 886)

No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
80GF Score

Get the complete analysis for XSWX:BOSS

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF35.51
Price
CHF37.53
GF Value