Hugo Boss AG (XSWX:BOSS) EV-to-Revenue: 0.85 (As of Sep. 13, 2026) — 38% Below Median

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Director of Data and Quant Analytics at GuruFocus
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XSWX:BOSS Hugo Boss AG XSWX:BOSS
81 GF Score
Price CHF36.06
GF Value CHF36.80
! 3 Warning Signs
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What is Hugo Boss AG EV-to-Revenue?

Hugo Boss AG XSWX:BOSS 81 EV-to-Revenue is 0.85 as of Sep. 13, 2026, which is 38% below its 10-year median of 1.36. GuruFocus rates XSWX:BOSS with a GF Score™ of 81/100 and a GF Value™ of CHF36.80. The stock has 3 warning signs investors should review. Among 1,049 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks better than 59.29% on this metric.

EV-to-Revenue is calculated as enterprise value divided by its revenue. As of today, Hugo Boss AG's enterprise value is CHF3,222 Mil. Hugo Boss AG's Revenue for the trailing twelve months (TTM) ended in Jun. 2026 was CHF3,776 Mil. Therefore, Hugo Boss AG's EV-to-Revenue for today is 0.85.

The historical rank and industry rank for Hugo Boss AG's EV-to-Revenue or its related term are showing as below:

XSWX:BOSS' s EV-to-Revenue Range Over the Past 10 Years
Min: 0.71   Med: 1.36   Max: 2.11
Current: 0.84

During the past 13 years, the highest EV-to-Revenue of Hugo Boss AG was 2.11. The lowest was 0.71. And the median was 1.36.

XSWX:BOSS's EV-to-Revenue is ranked better than
59.29% of 1049 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 1.08 vs XSWX:BOSS: 0.84

The reason Enterprise Value is used is because Enterprise Value is more real in reflecting how much an investor pays when buying a company. For detais, go to Enterprise Value.

EV-to-Revenue is a similar ratio to PS Ratio, except here Enterprise Value instead of Market Cap is used in the calculation.

As of today (2026-09-13), Hugo Boss AG's stock price is CHF36.06. Hugo Boss AG's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 was CHF54.74. Therefore, Hugo Boss AG's PS Ratio for today is 0.66.


Hugo Boss AG  (XSWX:BOSS) EV-to-Revenue Explanation

The reason Enterprise Value is used is because Enterprise Value is more real in reflecting how much an investor pays when buying a company. For detais, go to Enterprise Value.

Hugo Boss AG's PS Ratiofor today is calculated as:

PS Ratio=Share Price (Today)/Revenue per Share (TTM)
=36.06/54.738
=0.66

Hugo Boss AG's share price for today is CHF36.06.
Hugo Boss AG's Revenue per Share for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was CHF54.74.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Hugo Boss AG EV-to-Revenue Related Terms


Hugo Boss AG EV-to-Revenue Historical Data

* Premium members only.

The historical data trend for Hugo Boss AG's EV-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG EV-to-Revenue Chart

Hugo Boss AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-Revenue
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.55 1.23 1.34 0.95 0.77

Hugo Boss AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
EV-to-Revenue Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.88 0.85 0.77 0.74 0.83

XSWX:BOSS vs RL, LEVI, VFC: EV-to-Revenue Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's EV-to-Revenue, along with its competitors' market caps and EV-to-Revenue data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hugo Boss AG EV-to-Revenue vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's EV-to-Revenue distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's EV-to-Revenue falls into.


XSWX:BOSS
81GF Score
Hugo Boss AG XSWX:BOSS
EV-to-Revenue is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hugo Boss AG EV-to-Revenue Calculation

EV-to-Revenue is a similar ratio to PS Ratio, except here Enterprise Value instead of Market Cap is used in the calculation.

Hugo Boss AG's EV-to-Revenue for today is calculated as:

EV-to-Revenue=Enterprise Value (Today)/Revenue (TTM)
=3222.420/3776.389
=0.85

Hugo Boss AG's current Enterprise Value is CHF3,222 Mil.
Hugo Boss AG's Revenue for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was CHF3,776 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-Revenue →
What does a EV-to-Revenue of 0.85 mean?
Hugo Boss AG (XSWX:BOSS) has a EV-to-Revenue of 0.85 as of Sep. 13, 2026. EV to Revenue ratio is the company's enterprise value divided by sales. View historical data on Hugo Boss AG and its competitors. This is 38% below median its historical median of 1.36. Over the past decade, Hugo Boss AG's EV-to-Revenue has ranged from 0.71 to 2.11. According to the industry distribution chart, Hugo Boss AG ranks #427 out of 1049 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 40.7%.
Is Hugo Boss AG's EV-to-Revenue too high?
Hugo Boss AG's current EV-to-Revenue of 0.85 is 38% below median its 10-year median of 1.36. Over the past 10 years, this metric has ranged from a low of 0.71 to a high of 2.11. The Manufacturing - Apparel & Accessories industry median EV-to-Revenue is 1.08. Hugo Boss AG's value of 0.85 is 21.3% below this industry median. Based on the distribution chart, Hugo Boss AG ranks #427 out of 1049 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Hugo Boss AG has a GF Score™ of 81/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's EV-to-Revenue compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #427 out of 1049 companies for EV-to-Revenue. This puts Hugo Boss AG in the upper half of its industry. The industry median EV-to-Revenue is 1.08. Hugo Boss AG's value of 0.85 is 21.3% below this benchmark. Historically, Hugo Boss AG's own EV-to-Revenue has ranged from 0.71 to 2.11 over the past decade. While the company's 10-year median is 1.36 vs. the industry median of 1.08, Hugo Boss AG has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-Revenue for a Manufacturing - Apparel & Accessories company?
The median EV-to-Revenue among Manufacturing - Apparel & Accessories companies is 1.08, based on 1,049 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-Revenue significantly above this median, while those in the bottom quartile fall well below. However, EV-to-Revenue should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current EV-to-Revenue of 0.85 is 21.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-Revenue mean?
A high EV-to-Revenue can signal that a stock is expensive relative to its fundamentals. EV to Revenue ratio is the company's enterprise value divided by sales. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median EV-to-Revenue is 1.08 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current EV-to-Revenue is 0.85, which is 38% below median its own 10-year median of 1.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current EV-to-Revenue of 0.85. The stock's GF Value™ is CHF36.80, compared to a current price of CHF36.06 — trading 2% below its estimated fair value. The current EV-to-Revenue is 0.85, which is 38% below median its 10-year median of 1.36 and 21.3% below the Manufacturing - Apparel & Accessories industry median of 1.08. Hugo Boss AG's overall GF Score™ is 81/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-Revenue calculated?
EV-to-Revenue is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current EV-to-Revenue is 0.85 as of Sep. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of CHF36.06 is trading 2% below its estimated GF Value™ of CHF36.80.

Key valuation signals for XSWX:BOSS:

  • EV-to-Revenue: 0.85 (38% below median its 10-year median of 1.36)
  • GF Value™: CHF36.80 vs. price of CHF36.06 (2% below fair value)
  • GF Score™: 81/100 with 3 warning signs
  • Industry Position: 21.3% below the Manufacturing - Apparel & Accessories median (#427 of 1049)

No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
81GF Score

Get the complete analysis for XSWX:BOSS

EV-to-Revenue is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF36.06
Price
CHF36.80
GF Value