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Hugo Boss AGXSWX:BOSS 83 Intrinsic Value: Projected FCF is CHF90.37 as of Aug. 03, 2026, which is 100% below its 10-year median of 1.01. GuruFocus rates XSWX:BOSS with a GF Score™ of 83/100 and a GF Value™ of CHF36.95. The stock has 4 warning signs investors should review. Among 769 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks better than 79.58% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-08-03), Hugo Boss AG's Intrinsic Value: Projected FCF is CHF90.37. The stock price of Hugo Boss AG is CHF35.51. Therefore, Hugo Boss AG's Price-to-Intrinsic-Value-Projected-FCF of today is 0.4.
The historical rank and industry rank for Hugo Boss AG's Intrinsic Value: Projected FCF or its related term are showing as below:
XSWX:BOSS'
s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.34 Med: 1.01 Max: 1.79
Current: 0.39
During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Hugo Boss AG was 1.79. The lowest was 0.34. And the median was 1.01.
XSWX:BOSS's Price-to-Projected-FCF is ranked better than 79.58% of 769
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.79
vs XSWX:BOSS: 0.39
Hugo Boss AG (XSWX:BOSS) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Hugo Boss AG's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
35.51
/
84.483236252065
=
0.42
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hugo Boss AG Intrinsic Value: Projected FCF Related Terms
Hugo Boss AG Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Hugo Boss AG's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:BOSS vs RL, LEVI, VFC: Intrinsic Value: Projected FCF Comparison
For the Apparel Manufacturing subindustry, Hugo Boss AG's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hugo Boss AG Price-to-Projected-FCF vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Hugo Boss AG's Price-to-Projected-FCF falls into.
Hugo Boss AG Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of CHF90.37 mean?
Hugo Boss AG (XSWX:BOSS) has a Intrinsic Value: Projected FCF of CHF90.37 as of Aug. 03, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Hugo Boss AG and its competitors. This is 8848% above median its historical median of 1.01. Over the past decade, Hugo Boss AG's Intrinsic Value: Projected FCF has ranged from 0.34 to 1.79. According to the industry distribution chart, Hugo Boss AG ranks #157 out of 769 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 20.4%.
Is Hugo Boss AG's Intrinsic Value: Projected FCF too high?
Hugo Boss AG's current Intrinsic Value: Projected FCF of CHF90.37 is 8848% above median its 10-year median of 1.01. Over the past 10 years, this metric has ranged from a low of 0.34 to a high of 1.79. Based on the distribution chart, Hugo Boss AG ranks #157 out of 769 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Hugo Boss AG has a GF Score™ of 83/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Intrinsic Value: Projected FCF compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #157 out of 769 companies for Intrinsic Value: Projected FCF. This places Hugo Boss AG in the top 20% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: Projected FCF is 0.79. Historically, Hugo Boss AG's own Intrinsic Value: Projected FCF has ranged from 0.34 to 1.79 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Manufacturing - Apparel & Accessories company?
The median Intrinsic Value: Projected FCF among Manufacturing - Apparel & Accessories companies is 0.79, based on 769 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Intrinsic Value: Projected FCF is 0.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current Intrinsic Value: Projected FCF is CHF90.37, which is 8848% above median its own 10-year median of 1.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current Intrinsic Value: Projected FCF of CHF90.37. The stock's GF Value™ is CHF36.95, compared to a current price of CHF35.51 — trading 3.9% below its estimated fair value. The current Intrinsic Value: Projected FCF is CHF90.37, which is 8848% above median its 10-year median of 1.01. Hugo Boss AG's overall GF Score™ is 83/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current Intrinsic Value: Projected FCF is CHF90.37 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?
Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued.
The current stock price of CHF35.51 is trading 3.9% below its estimated GF Value™ of CHF36.95.
Key valuation signals for XSWX:BOSS:
Intrinsic Value: Projected FCF: CHF90.37 (8848% above median its 10-year median of 1.01)
GF Value™: CHF36.95 vs. price of CHF35.51 (3.9% below fair value)
No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
83GF Score
Get the complete analysis for XSWX:BOSS
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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