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Hugo Boss AGXSWX:BOSS 83 Shiller PE Ratio is 14.09 as of Jul. 24, 2026, which is 5% below its 10-year median of 14.76. GuruFocus rates XSWX:BOSS with a GF Score™ of 83/100 and a GF Value™ of CHF37.18. The stock has 4 warning signs investors should review. Among 640 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks better than 58.44% on this metric.
As of today (2026-07-24), Hugo Boss AG's current share price is CHF35.51. Hugo Boss AG's E10 for the quarter that ended in Mar. 2026 was CHF2.52. Hugo Boss AG's Shiller PE Ratio for today is 14.09.
The historical rank and industry rank for Hugo Boss AG's Shiller PE Ratio or its related term are showing as below:
XSWX:BOSS'
s Shiller PE Ratio Range Over the Past 10 Years
Min: 5.29 Med: 14.76 Max: 22.2
Current: 13.47
During the past years, Hugo Boss AG's highest Shiller PE Ratio was 22.20. The lowest was 5.29. And the median was 14.76.
XSWX:BOSS's Shiller PE Ratio is ranked better than 58.44% of 640
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 16.27
vs XSWX:BOSS: 13.47
E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.
Hugo Boss AG's adjusted earnings per share data for the three months ended in Mar. 2026 was CHF0.218. Add all the adjusted EPS for the past 10 years together and divide 10 will get our E10, which is CHF2.52 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Hugo Boss AG (XSWX:BOSS) Shiller PE Ratio Explanation
Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.
Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.
Be Aware
Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.
Hugo Boss AG Shiller PE Ratio Related Terms
Hugo Boss AG Shiller PE Ratio Historical Data
* Premium members only.
The historical data trend for Hugo Boss AG's Shiller PE Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:BOSS vs RL, LEVI, VFC: Shiller PE Ratio Comparison
For the Apparel Manufacturing subindustry, Hugo Boss AG's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Hugo Boss AG Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Shiller PE Ratio distribution charts can be found below:
* The bar in red indicates where Hugo Boss AG's Shiller PE Ratio falls into.
For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.
Hugo Boss AG's Shiller PE Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hugo Boss AG's E10 for the quarter that ended in Mar. 2026 is calculated as:
For example, Hugo Boss AG's adjusted earnings per share data for the three months ended in Mar. 2026 was:
Add all the adjusted EPS together and divide 10 will get our E10.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
Hugo Boss AG (XSWX:BOSS) has a Shiller PE Ratio of 14.09 as of Jul. 24, 2026. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Hugo Boss AG and its competitors. This is near median its historical median of 14.76. Over the past decade, Hugo Boss AG's Shiller PE Ratio has ranged from 5.29 to 22.20. According to the industry distribution chart, Hugo Boss AG ranks #266 out of 640 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 41.6%.
Is Hugo Boss AG's Shiller PE Ratio too high?
Hugo Boss AG's current Shiller PE Ratio of 14.09 is near median its 10-year median of 14.76. Over the past 10 years, this metric has ranged from a low of 5.29 to a high of 22.20. The Manufacturing - Apparel & Accessories industry median Shiller PE Ratio is 16.27. Hugo Boss AG's value of 14.09 is 13.4% below this industry median. Based on the distribution chart, Hugo Boss AG ranks #266 out of 640 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Hugo Boss AG has a GF Score™ of 83/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Shiller PE Ratio compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #266 out of 640 companies for Shiller PE Ratio. This puts Hugo Boss AG in the upper half of its industry. The industry median Shiller PE Ratio is 16.27. Hugo Boss AG's value of 14.09 is 13.4% below this benchmark. Historically, Hugo Boss AG's own Shiller PE Ratio has ranged from 5.29 to 22.20 over the past decade. While the company's 10-year median is 14.76 vs. the industry median of 16.27, Hugo Boss AG has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Shiller PE Ratio for a Manufacturing - Apparel & Accessories company?
The median Shiller PE Ratio among Manufacturing - Apparel & Accessories companies is 16.27, based on 640 companies in the industry. Companies in the top quartile (top 25%) have a Shiller PE Ratio significantly above this median, while those in the bottom quartile fall well below. However, Shiller PE Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current Shiller PE Ratio of 14.09 is 13.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Shiller PE Ratio mean?
A high Shiller PE Ratio can signal that a stock is expensive relative to its fundamentals. Shiller price-earnings ratio is the ratio of share price to a company's inflation-adjusted earnings over a 10-year period. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Shiller PE Ratio is 16.27 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current Shiller PE Ratio is 14.09, which is near median its own 10-year median of 14.76. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current Shiller PE Ratio of 14.09. The stock's GF Value™ is CHF37.18, compared to a current price of CHF35.51 — trading 4.5% below its estimated fair value. The current Shiller PE Ratio is 14.09, which is near median its 10-year median of 14.76 and 13.4% below the Manufacturing - Apparel & Accessories industry median of 16.27. Hugo Boss AG's overall GF Score™ is 83/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Shiller PE Ratio calculated?
Shiller PE Ratio is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current Shiller PE Ratio is 14.09 as of Jul. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?
Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued.
The current stock price of CHF35.51 is trading 4.5% below its estimated GF Value™ of CHF37.18.
Key valuation signals for XSWX:BOSS:
Shiller PE Ratio: 14.09 (near median its 10-year median of 14.76)
GF Value™: CHF37.18 vs. price of CHF35.51 (4.5% below fair value)
Industry Position: 13.4% below the Manufacturing - Apparel & Accessories median (#266 of 640)
No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
83GF Score
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