Hugo Boss AG (XSWX:BOSS) GF Value Rank: 9 (As of Jul. 01, 2026) — 50% Above Median


XSWX:BOSS Hugo Boss AG XSWX:BOSS
80 GF Score
Price CHF35.51
GF Value CHF37.53
! 4 Warning Signs
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What is Hugo Boss AG GF Value Rank?

Hugo Boss AG XSWX:BOSS 80 GF Value Rank is 9 as of Jul. 01, 2026, which is 50% above its 10-year median of 6.00. GuruFocus rates XSWX:BOSS with a GF Score™ of 80/100 and a GF Value™ of CHF37.53. The stock has 4 warning signs investors should review.

Hugo Boss AG has the GF Value Rank of 9.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Hugo Boss AG GF Value Rank Related Terms

XSWX:BOSS vs RL, LEVI, VFC: GF Value Rank Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Hugo Boss AG GF Value Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's GF Value Rank falls into.


XSWX:BOSS
80GF Score
Hugo Boss AG XSWX:BOSS
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 9 mean?
Hugo Boss AG (XSWX:BOSS) has a GF Value Rank of 9 as of Jul. 01, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Hugo Boss AG and its competitors. This is 50% above median its historical median of 6.00. Over the past decade, Hugo Boss AG's GF Value Rank has ranged from 2.00 to 10.00.
Is Hugo Boss AG's GF Value Rank too high?
Hugo Boss AG's current GF Value Rank of 9 is 50% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Hugo Boss AG has a GF Score™ of 80/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's GF Value Rank compare to RL and LEVI?
Hugo Boss AG's GF Value Rank of 9 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Hugo Boss AG's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Manufacturing - Apparel & Accessories company?
A good GF Value Rank depends on the Manufacturing - Apparel & Accessories industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Hugo Boss AG and its competitors. Hugo Boss AG's current GF Value Rank is 9, which is 50% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current GF Value Rank of 9. The stock's GF Value™ is CHF37.53, compared to a current price of CHF35.51 — trading 5.4% below its estimated fair value. The current GF Value Rank is 9, which is 50% above median its 10-year median of 6.00. Hugo Boss AG's overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current GF Value Rank is 9 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of CHF35.51 is trading 5.4% below its estimated GF Value™ of CHF37.53.

Key valuation signals for XSWX:BOSS:

  • GF Value Rank: 9 (50% above median its 10-year median of 6.00)
  • GF Value™: CHF37.53 vs. price of CHF35.51 (5.4% below fair value)
  • GF Score™: 80/100 with 4 warning signs

No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
80GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF35.51
Price
CHF37.53
GF Value