Hugo Boss AG (XSWX:BOSS) Momentum Rank: 7 (As of Jul. 21, 2026) — 13% Below Median

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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:BOSS Hugo Boss AG XSWX:BOSS
83 GF Score
Price CHF35.51
GF Value CHF37.18
! 4 Warning Signs
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What is Hugo Boss AG Momentum Rank?

Hugo Boss AG XSWX:BOSS 83 Momentum Rank is 7 as of Jul. 21, 2026, which is 13% below its 10-year median of 8.00. GuruFocus rates XSWX:BOSS with a GF Score™ of 83/100 and a GF Value™ of CHF37.18. The stock has 4 warning signs investors should review.

Hugo Boss AG has the Momentum Rank of 7.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Hugo Boss AG Momentum Rank Related Terms

XSWX:BOSS vs RL, LEVI, VFC: Momentum Rank Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Hugo Boss AG Momentum Rank vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Momentum Rank distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's Momentum Rank falls into.


XSWX:BOSS
83GF Score
Hugo Boss AG XSWX:BOSS
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 7 mean?
Hugo Boss AG (XSWX:BOSS) has a Momentum Rank of 7 as of Jul. 21, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Hugo Boss AG and its competitors. This is 13% below median its historical median of 8.00. Over the past decade, Hugo Boss AG's Momentum Rank has ranged from 1.00 to 10.00.
Is Hugo Boss AG's Momentum Rank too high?
Hugo Boss AG's current Momentum Rank of 7 is 13% below median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00. Overall, Hugo Boss AG has a GF Score™ of 83/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Momentum Rank compare to RL and LEVI?
Hugo Boss AG's Momentum Rank of 7 can be compared against companies in the Manufacturing - Apparel & Accessories industry. Historically, Hugo Boss AG's own Momentum Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Manufacturing - Apparel & Accessories company?
A good Momentum Rank depends on the Manufacturing - Apparel & Accessories industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on Hugo Boss AG and its competitors. Hugo Boss AG's current Momentum Rank is 7, which is 13% below median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current Momentum Rank of 7. The stock's GF Value™ is CHF37.18, compared to a current price of CHF35.51 — trading 4.5% below its estimated fair value. The current Momentum Rank is 7, which is 13% below median its 10-year median of 8.00. Hugo Boss AG's overall GF Score™ is 83/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current Momentum Rank is 7 as of Jul. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of CHF35.51 is trading 4.5% below its estimated GF Value™ of CHF37.18.

Key valuation signals for XSWX:BOSS:

  • Momentum Rank: 7 (13% below median its 10-year median of 8.00)
  • GF Value™: CHF37.18 vs. price of CHF35.51 (4.5% below fair value)
  • GF Score™: 83/100 with 4 warning signs

No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
83GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF35.51
Price
CHF37.18
GF Value