Hugo Boss AG (XSWX:BOSS) Moat Score: 7/10 (As of Jun. 25, 2026)


XSWX:BOSS Hugo Boss AG XSWX:BOSS
79 GF Score
Price CHF35.82
GF Value CHF36.94
! 4 Warning Signs
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What is Hugo Boss AG Moat Score?

Hugo Boss AG XSWX:BOSS 79 Moat Score is 7 as of Jun. 25, 2026. GuruFocus rates XSWX:BOSS with a GF Score™ of 79/100 and a GF Value™ of CHF36.94. The stock has 4 warning signs investors should review. Among 1,148 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks better than 99.74% on this metric.

Hugo Boss AG has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Hugo Boss AG has Wide Moat: Hugo Boss AG possesses a strong brand and deep customer loyalty in the luxury fashion industry. Its superior distribution network and pricing power, combined with consistent innovation, provide durable competitive advantages, resulting in an entry-level wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Hugo Boss AG might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Hugo Boss AG  (XSWX:BOSS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Hugo Boss AG Moat Score Related Terms

XSWX:BOSS vs RL, LEVI, VFC: Moat Score Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Hugo Boss AG Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Moat Score distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's Moat Score falls into.


XSWX:BOSS
79GF Score
Hugo Boss AG XSWX:BOSS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 7 mean?
Hugo Boss AG (XSWX:BOSS) has a Moat Score of 7 as of Jun. 25, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Hugo Boss AG ranks #3 out of 1148 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 0.3%.
Is Hugo Boss AG's Moat Score too high?
Hugo Boss AG's current Moat Score is 7. Based on the distribution chart, Hugo Boss AG ranks #3 out of 1148 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Hugo Boss AG has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Moat Score compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #3 out of 1148 companies for Moat Score. This places Hugo Boss AG in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Hugo Boss AG's current Moat Score is 7. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (XSWX:BOSS) has a current Moat Score of 7. The stock's GF Value™ is CHF36.94, compared to a current price of CHF35.82 — trading 3% below its estimated fair value. The current Moat Score is 7. Hugo Boss AG's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Hugo Boss AG (XSWX:BOSS), the current Moat Score is 7 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (XSWX:BOSS) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of CHF35.82 is trading 3% below its estimated GF Value™ of CHF36.94.

Key valuation signals for XSWX:BOSS:

  • Moat Score: 7
  • GF Value™: CHF36.94 vs. price of CHF35.82 (3% below fair value)
  • GF Score™: 79/100 with 4 warning signs

No single metric tells the full story. See the XSWX:BOSS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
79GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF35.82
Price
CHF36.94
GF Value