BZUN (Baozun) Selling and Marketing Expense : $451 Mil (TTM As of Sep. 2024)

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What is Baozun Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Baozun's Selling and Marketing Expense for the three months ended in Sep. 2024 was $113 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Sep. 2024 was $451 Mil.

Baozun Selling and Marketing Expense Historical Data

The historical data trend for Baozun's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Baozun Selling and Marketing Expense Chart

Baozun Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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258.87

325.83

400.33

383.60

396.21

Baozun Quarterly Data
	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24	Jun24	Sep24
Selling and Marketing Expense	Get a 7-Day Free Trial															87.35	124.98	96.38	116.44	113.14

Baozun Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Sep. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $451 Mil.

Baozun Selling and Marketing Expense Related Terms

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Baozun Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Baozun Inc (NAS:BZUN) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

BZUN:Mexico 09991:Hong Kong 2BZ:Germany

Address

348 Kwun Tong Road, 5th floor, Manulife Place, Kowloon, Hong Kong, CHN

Website

https://www.baozun.com

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end e-commerce service capabilities, omni-channel expertise, and technology-driven solutions. Company have two operating segments namely E-Commerce (including BEC and BZI) and Brand Management (BBM).