BZUN (Baozun) FFO

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BZUN Baozun Inc BZUN
74 GF Score
Price $2.84
GF Value $3.37
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun FFO?

FFO (Funds from operations) only applies to REITs.

BZUN
74GF Score
Baozun Inc BZUN
FFO is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Baozun (BZUN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of $2.84 is trading 15.7% below its estimated GF Value™ of $3.37. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for BZUN:

  • FFO:
  • GF Value™: $3.37 vs. price of $2.84 (15.7% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the BZUN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for BZUN

FFO is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.84
Price
$3.37
GF Value