BZUN (Baozun) Institutional Ownership: 19.55% (As of Aug. 17, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BZUN Baozun Inc BZUN
74 GF Score
Price $2.84
GF Value $3.37
Valuation Modestly Undervalued
! 2 Warning Signs
View Full Analysis

What is Baozun Institutional Ownership?

Baozun BZUN -1.91% 74 Institutional Ownership is 19.55% as of Aug. 17, 2026. GuruFocus rates BZUN with a GF Score™ of 74/100 and a GF Value™ of $3.37 (Modestly Undervalued). The stock has 2 warning signs investors should review.

Institutional ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, Baozun's institutional ownership is 19.55%.

Insider Ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, Baozun's Insider Ownership is 0.03%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, Baozun's Float Percentage Of Total Shares Outstanding is 72.64%.

Baozun Institutional Ownership Historical Data

* Premium members only.

The historical data trend for Baozun's Institutional Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun Institutional Ownership Chart

Baozun Historical Data

The historical data trend for Baozun can be seen below:

2025-10-31 2025-11-30 2025-12-31 2026-01-31 2026-02-28 2026-03-31 2026-04-30 2026-05-31 2026-06-30 2026-07-31
Institutional Ownership 7.13 7.10 7.03 7.03 6.85 6.85 6.49 6.70 6.87 6.88
BZUN
74GF Score
Baozun Inc BZUN
Institutional Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun Institutional Ownership Calculation

The percentage of shares that are owned by institutions out of the total shares outstanding.

What does a Institutional Ownership of 19.55% mean?
Baozun (BZUN) has a Institutional Ownership of 19.55% as of Aug. 17, 2026. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Baozun and its competitors.
Is Baozun's Institutional Ownership too high?
Baozun's current Institutional Ownership is 19.55%. Overall, Baozun has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Baozun's Institutional Ownership compare to ZHJD and HOUR?
Baozun's Institutional Ownership of 19.55% can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Institutional Ownership for a Retail - Cyclical company?
A good Institutional Ownership depends on the Retail - Cyclical industry context. However, Institutional Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Institutional Ownership mean?
A high Institutional Ownership can signal that a stock is expensive relative to its fundamentals. Institutional ownership equals the percent of shares owned by financial institutions relative to total shares. View historical data on Baozun and its competitors. Baozun's current Institutional Ownership is 19.55%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baozun stock overvalued right now?
Based on GuruFocus' analysis, Baozun (BZUN) is currently considered Modestly Undervalued. The stock's GF Value™ is $3.37, compared to a current price of $2.84 — trading 15.7% below its estimated fair value. The current Institutional Ownership is 19.55%. Baozun's overall GF Score™ is 74/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Institutional Ownership calculated?
Institutional Ownership is calculated from a company's financial statements. For Baozun (BZUN), the current Institutional Ownership is 19.55% as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baozun (BZUN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of $2.84 is trading 15.7% below its estimated GF Value™ of $3.37. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for BZUN:

  • Institutional Ownership: 19.55%
  • GF Value™: $3.37 vs. price of $2.84 (15.7% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the BZUN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for BZUN

Institutional Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.84
Price
$3.37
GF Value