BZUN (Baozun) EV-to-OCF: (As of Sep. 05, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BZUN Baozun Inc BZUN
77 GF Score
Price $2.88
GF Value $3.23
Valuation Modestly Undervalued
! 1 Warning Sign
View Full Analysis

What is Baozun EV-to-OCF?

EV-to-OCF is calculated as enterprise value divided by its cash flow from operations. As of today, Baozun's Enterprise Value is $343 Mil. Baozun's Cash Flow from Operations for the trailing twelve months (TTM) ended in Jun. 2026 was $0 Mil. Therefore, Baozun's EV-to-OCF for today is .

The historical rank and industry rank for Baozun's EV-to-OCF or its related term are showing as below:

BZUN' s EV-to-OCF Range Over the Past 10 Years
Min: 5.75   Med: 0   Max: 5.75
Current: 5.75

During the past 13 years, the highest EV-to-OCF of Baozun was 5.75. The lowest was 5.75. And the median was .

BZUN's EV-to-OCF is ranked better than
56.69% of 1129 companies
in the Retail - Cyclical industry
Industry Median: 7.39 vs BZUN: 5.75

EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

As of today (2026-09-05), Baozun's stock price is $2.88. Baozun's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 was $-0.328. Therefore, Baozun's PE Ratio (TTM) for today is At Loss.


Baozun  (NAS:BZUN) EV-to-OCF Explanation

EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Baozun's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=2.88/-0.328
=At Loss

Baozun's share price for today is $2.88.
Baozun's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $-0.328.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.


Baozun EV-to-OCF Related Terms


Baozun EV-to-OCF Historical Data

* Premium members only.

The historical data trend for Baozun's EV-to-OCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baozun EV-to-OCF Chart

Baozun Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-OCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only -74.08 8.20 6.29 29.44 6.08

Baozun Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
EV-to-OCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 6.08 0.00 0.00

BZUN vs ZHJD, WNW, HOUR: EV-to-OCF Comparison

For the Internet Retail subindustry, Baozun's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baozun EV-to-OCF vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's EV-to-OCF distribution charts can be found below:

* The bar in red indicates where Baozun's EV-to-OCF falls into.


BZUN
77GF Score
Baozun Inc BZUN
EV-to-OCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baozun EV-to-OCF Calculation

Baozun's EV-to-OCF for today is calculated as:

EV-to-OCF=Enterprise Value (Today)/Cash Flow from Operations (TTM)
=343.052/0
=

Baozun's current Enterprise Value is $343 Mil.
Baozun's Cash Flow from Operations for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $0 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Is Baozun (BZUN) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of $2.88 is trading 10.8% below its estimated GF Value™ of $3.23. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for BZUN:

  • EV-to-OCF:
  • GF Value™: $3.23 vs. price of $2.88 (10.8% below fair value)
  • GF Score™: 77/100 with 1 warning sign

No single metric tells the full story. See the BZUN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
77GF Score

Get the complete analysis for BZUN

EV-to-OCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.88
Price
$3.23
GF Value