Prime Financial Group (ASX:PFG) EV-to-EBITDA: 5.49 (As of Jul. 25, 2026) — 12% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:PFG Prime Financial Group Ltd ASX:PFG
58 GF Score
Price A$0.22
GF Value A$0.29
Valuation Modestly Undervalued
! 3 Warning Signs
View Full Analysis

What is Prime Financial Group EV-to-EBITDA?

Prime Financial Group ASX:PFG +2.38% 58 EV-to-EBITDA is 5.49 as of Jul. 25, 2026, which is 12% below its 10-year median of 6.24. GuruFocus rates ASX:PFG with a GF Score™ of 58/100 and a GF Value™ of A$0.29 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 510 Asset Management companies, Prime Financial Group ranks better than 67.25% on this metric.

EV-to-EBITDA is calculated as enterprise value divided by its EBITDA. As of today, Prime Financial Group's enterprise value is A$79.82 Mil. Prime Financial Group's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was A$14.55 Mil. Therefore, Prime Financial Group's EV-to-EBITDA for today is 5.49.

The historical rank and industry rank for Prime Financial Group's EV-to-EBITDA or its related term are showing as below:

ASX:PFG' s EV-to-EBITDA Range Over the Past 10 Years
Min: 3.99   Med: 6.24   Max: 23.45
Current: 5.49

During the past 13 years, the highest EV-to-EBITDA of Prime Financial Group was 23.45. The lowest was 3.99. And the median was 6.24.

ASX:PFG's EV-to-EBITDA is ranked better than
67.25% of 510 companies
in the Asset Management industry
Industry Median: 8.515 vs ASX:PFG: 5.49

EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio to determine the fair market value of a company.

As of today (2026-07-25), Prime Financial Group's stock price is A$0.215. Prime Financial Group's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.026. Therefore, Prime Financial Group's PE Ratio (TTM) for today is 8.27.

The "classic" EV-to-EBITDA is much better in capturing debt and net cash than the PE Ratio (TTM).


Prime Financial Group  (ASX:PFG) EV-to-EBITDA Explanation

EV-to-EBITDA is a valuation multiple used in finance and investment to measure the value of a company. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Prime Financial Group's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=0.215/0.026
=8.27

Prime Financial Group's share price for today is A$0.215.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Prime Financial Group's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.026.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Study has found that the companies with the lowest EV-to-EBITDA outperforms companies measured as cheap by other ratios such as PE Ratio (TTM).

Please read Which price ratio outperforms the enterprise multiple?


Prime Financial Group EV-to-EBITDA Related Terms


Prime Financial Group EV-to-EBITDA Historical Data

* Premium members only.

The historical data trend for Prime Financial Group's EV-to-EBITDA can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Prime Financial Group EV-to-EBITDA Chart

Prime Financial Group Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
EV-to-EBITDA
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.13 5.39 5.58 7.26 6.90

Prime Financial Group Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
EV-to-EBITDA Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 7.26 0.00 6.90 0.00

ASX:PFG vs BLK, BX, KKR: EV-to-EBITDA Comparison

For the Asset Management subindustry, Prime Financial Group's EV-to-EBITDA, along with its competitors' market caps and EV-to-EBITDA data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Prime Financial Group EV-to-EBITDA vs Asset Management Industry

For the Asset Management industry and Financial Services sector, Prime Financial Group's EV-to-EBITDA distribution charts can be found below:

* The bar in red indicates where Prime Financial Group's EV-to-EBITDA falls into.


ASX:PFG
58GF Score
Prime Financial Group Ltd ASX:PFG
EV-to-EBITDA is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Prime Financial Group EV-to-EBITDA Calculation

Prime Financial Group's EV-to-EBITDA for today is calculated as:

EV-to-EBITDA=Enterprise Value (Today)/EBITDA (TTM)
=79.817/14.55
=5.49

Prime Financial Group's current Enterprise Value is A$79.82 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Prime Financial Group's EBITDA for the trailing twelve months (TTM) ended in Dec. 2025 was A$14.55 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-EBITDA →
What does a EV-to-EBITDA of 5.49 mean?
Prime Financial Group (ASX:PFG) has a EV-to-EBITDA of 5.49 as of Jul. 25, 2026. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Prime Financial Group. This is 12% below median its historical median of 6.24. Over the past decade, Prime Financial Group's EV-to-EBITDA has ranged from 3.99 to 23.45. According to the industry distribution chart, Prime Financial Group ranks #167 out of 510 companies in the Asset Management industry, placing it in the top 32.7%.
Is Prime Financial Group's EV-to-EBITDA too high?
Prime Financial Group's current EV-to-EBITDA of 5.49 is 12% below median its 10-year median of 6.24. Over the past 10 years, this metric has ranged from a low of 3.99 to a high of 23.45. The Asset Management industry median EV-to-EBITDA is 8.52. Prime Financial Group's value of 5.49 is 35.5% below this industry median. Based on the distribution chart, Prime Financial Group ranks #167 out of 510 companies in the Asset Management industry, which is above the industry midpoint. Overall, Prime Financial Group has a GF Score™ of 58/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Prime Financial Group's EV-to-EBITDA compare to BLK and BX?
According to the Asset Management industry distribution chart, Prime Financial Group ranks #167 out of 510 companies for EV-to-EBITDA. This puts Prime Financial Group in the upper half of its industry. The industry median EV-to-EBITDA is 8.52. Prime Financial Group's value of 5.49 is 35.5% below this benchmark. Historically, Prime Financial Group's own EV-to-EBITDA has ranged from 3.99 to 23.45 over the past decade. While the company's 10-year median is 6.24 vs. the industry median of 8.52, Prime Financial Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-EBITDA for an Asset Management company?
The median EV-to-EBITDA among Asset Management companies is 8.52, based on 510 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-EBITDA significantly above this median, while those in the bottom quartile fall well below. However, EV-to-EBITDA should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prime Financial Group's current EV-to-EBITDA of 5.49 is 35.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-EBITDA mean?
A high EV-to-EBITDA can signal that a stock is expensive relative to its fundamentals. EV to EBITDA ratio is the company's enterprise value divided by earnings before interest, taxes, depreciation and amortization. View historical data on Prime Financial Group. For the Asset Management industry, the median EV-to-EBITDA is 8.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prime Financial Group's current EV-to-EBITDA is 5.49, which is 12% below median its own 10-year median of 6.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prime Financial Group stock overvalued right now?
Based on GuruFocus' analysis, Prime Financial Group (ASX:PFG) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.29, compared to a current price of A$0.22 — trading 25.9% below its estimated fair value. The current EV-to-EBITDA is 5.49, which is 12% below median its 10-year median of 6.24 and 35.5% below the Asset Management industry median of 8.52. Prime Financial Group's overall GF Score™ is 58/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-EBITDA calculated?
EV-to-EBITDA is calculated from a company's financial statements. For Prime Financial Group (ASX:PFG), the current EV-to-EBITDA is 5.49 as of Jul. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Prime Financial Group (ASX:PFG) Overvalued in 2026?

Based on GuruFocus' analysis, Prime Financial Group stock appears to be undervalued. The current stock price of A$0.22 is trading 25.9% below its estimated GF Value™ of A$0.29. GuruFocus considers Prime Financial Group to be Modestly Undervalued.

Key valuation signals for ASX:PFG:

  • EV-to-EBITDA: 5.49 (12% below median its 10-year median of 6.24)
  • GF Value™: A$0.29 vs. price of A$0.22 (25.9% below fair value)
  • GF Score™: 58/100 with 3 warning signs
  • Industry Position: 35.5% below the Asset Management median (#167 of 510)

No single metric tells the full story. See the ASX:PFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Prime Financial Group Business Description

Address 40 City Road, Level 17, HWT Tower, Southbank, Melbourne, VIC, AUS, 3006
Prime Financial Group Ltd is an integrated accounting and business advisory, wealth management, and capital advisory company for business owners and family groups. It offers services accounting and tax compliance, start-up services, SME advisory, director and board services, life insurance, estate planning, lending and finance, transaction and restructuring services, superannuation, and others. Its segments are Business Segment and the other to Wealth Management segment. The company generates the majority of its revenue from the Wealth Management segment.
58GF Score

Get the complete analysis for ASX:PFG

EV-to-EBITDA is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.22
Price
A$0.29
GF Value